How to Start Blogging Without Showing Your Face (2024 Strategy)

By Matt Giaro

blogging without showing face

You want to start blogging… but don’t want to show your face.

I hear you.

I’m like you.

  • I thrive when I write
  • I don’t want to be on camera.
  • I just want to share what I know with others and live a peaceful life.

In a world where most people overexpose their life online, you might be asking, “Well, is there still a way to keep your privacy and be able to make a living with blogging?”

The answer is yes.

I’m the living proof. I’m a blogger who doesn’t show his face and proud of it. I’m running what I call “a faceless personal brand.”

I blog and have no pictures of me whatsoever on this site, nor on social media.

I’m not a multi-millionaire, but I’m making a consistent and comfortable living from my faceless blogging strategy.

Let me walk you through it.

Why Your blog readers don’t care about your pretty face (And What They Crave Instead)

Most people don’t give a damn about how you look and where you spend your vacations.

Does it make things easier? Definitely. Humans are attracted to humans, especially in today’s age where AI-generated content is everywhere.

But… so does a good story and content. Content and stories that resonate don’t require pictures of your pretty self to be powerful.

Instead, it requires a few sets of skills that anyone can master.

Icing on the cake? Blogging without showing your face will force you to become better at those fundamental money-making skills.

Your Blog Readers Only want One Damn Thing

Influencers show their lifestyle.

They let others spy on their lives in exchange of money.

However, what you do as an expert is helping people overcome their problems.

When you do this, people will gladly pay you in return.

That’s why our business model as bloggers is fundamentally different from influencers.

They monetize their work through ads and sponsorships. This type of eyeball marketing means you need to gather a lot of eyeballs to make it work.

However, when you solve the problem and sell your products, you are way more in control.

You also don’t need a huge audience.

As an example, you can easily monetize a tiny email list of around 2,000 subscribers and make a comfortable 4 to 5 figures each month.

In order to do that, you simply need the right business model.

Anatomy of a profitable faceless blogging strategy

If you want to make money blogging, then you want to:

Identify a painful problem

You know what grinds my gears? Bloggers who just talk about themselves.

So let’s start with something more important than your ego – finding a problem that’s like a thorn in everyone’s side.

Think about a masked superhero. They don’t reveal their identity, but they still save the day, right? That’s you with your blog. You’re behind the scenes, but tackling issues no one else dares to touch.

So, what’s this big, painful problem you’re going to solve? It’s not about your morning routine or favorite coffee blend. No, it’s something that makes your readers toss and turn at night.

What’s that one thing they’re secretly Googling at 2 AM? That’s your gold mine.

It’s their unanswered question, their unsolved mystery.

By focusing on a significant problem, your face (or lack thereof) becomes irrelevant. What matters is your message, the solution you’re bringing to the table.

Dig deep, find that gnawing problem. Remember, you’re the hero behind the mask, solving what everyone else is either ignoring or too afraid to confront.

Identify the real issue that’s bugging your readers. Forget your face; your words are the real game changer.

How to get your blogging noticed

There are many options you can blog today.

Some options are:

While most start with uploading their profile picture, you want to start with something different.

Understand how good content on this platform actually works.

Ever walked into a party wearing the wrong outfit? That’s what it’s like when you ignore the ‘dress code’ of a blogging platform. And yes, you can still nail this without showing your face.

Think of each platform as a different party.

Medium, your blog, Substack, they’re all hosting different crowds. You wouldn’t wear a tuxedo to a beach party, right? Same logic.

Medium? It’s like a sophisticated cocktail party. People there want depth, insight.

Your blog? That’s your house party. You set the rules, the style.

Substack? It’s more like a private club. Exclusive, focused content.

And microblogging platforms? They’re the fast-paced, hit-and-run coffee shops of the internet.

If you ignore this, you’re that guy at the party who just doesn’t fit in. You might have great things to say, but if you’re not saying it the way they like, they won’t listen.

So, how to crack this code? Observe.

Spend time on each platform. See how the successful bloggers do it.

  • What’s their tone?
  • Their style?
  • What topics are they talking about?
  • What gets a lot of engagement?
  • What doesn’t?

It’s not about copying. It’s about understanding the unwritten rules and starting blogging.

Don’t blog without this

Many successful bloggers monetize their blogs with ads.

While this can bring in a good amount of revenue, I don’t like ads. They’re annoying. And you’re at the mercy of the ad platform.

I prefer being in control and selling my own stuff.

Problem: most visitors won’t come back to your blog. So you need something to keep the conversation going. That something is called an email list.

Building this list is like creating your own secret club, face not required.

Imagine each subscriber as a hand raise in a crowded room, saying, “I want to hear more from you.” It’s a direct line to your most engaged readers.

So, how do you build this list? Start with something irresistible.

A free guide, a course, a checklist, something juicy that solves a part of their problem. Make it so good they think, “I can’t believe this is free!”

Communicate regularly. Lead with value.

I write daily emails. But you could also write 2-3 times per week.

Share your:

  • insights,
  • stories,
  • solutions.

Good emails don’t require a face. I use a logo as my avatar, and people love my emails (at least, that’s what they say!)

Launch your product

Launching a course, coaching, or consulting service to this list is like finally striking gold.

Your email list is filled with people who trust you. They’ve signed up to hear from you. So, when you offer them a course or coaching, it’s not a cold pitch. It’s an invitation to something they’re likely already interested in.

Imagine this: You’re a chef who’s been giving away free samples. Now, you’re inviting your fans to a full-course meal. They already love your appetizers; they can’t wait to see what else you can cook up.

But here’s the catch – if you don’t offer anything, it’s like having a room full of hungry guests and nothing to serve. You’ve got the expertise. They want it. Don’t leave them hanging.

How do you start? First, listen. What do your readers want to learn? What problems do they need solving? Then, create a course or offer coaching that answers those needs. Make it practical, make it transformative.

In summary, don’t sit on your email list like it’s just a bunch of addresses. They’re your potential gold mine.

You’ve got the expertise; they’ve got the need. It’s a perfect match.


You don’t need to show your pretty face in order to achieve freedom blogging. You can be a blogger without showing your face.

If you want to see exactly how I do it, sign up for my free course below:

FREE Email Course