So you want to repurpose your YouTube videos into LinkedIn shorts?
You’ve put in hours creating that stellar long-form YouTube content. The research, the scripting, the filming, the editing…
It’s all valuable work that deserves more eyeballs.
But the thought of reformatting everything for a completely different platform feels overwhelming.
Maybe you’re wondering if it’s even worth the effort…
Or perhaps you’re not sure how to distill your 20-minute deep dive into a punchy 60-second LinkedIn short that actually performs.
Don’t worry – you don’t need to create entirely new content from scratch.
There’s gold in those YouTube videos, and I’m about to show you how to mine it for LinkedIn success:
Why you should repurpose from YouTube to LinkedIn
LinkedIn’s video ecosystem is still relatively uncrowded compared to platforms like TikTok or Instagram.
This means less competition and a better chance for your content to stand out.
The professional network has been aggressively pushing video content in their algorithm, especially short-form videos that keep users on the platform.
Their user base of over 900 million professionals is actively looking for industry insights and knowledge – exactly what your YouTube content likely provides.
Repurposing content across platforms is simply smart business. When I created YouTube videos about note-taking in 2020, I had no idea that repurposing those same ideas on Medium would be my breakthrough moment.
That single decision to repurpose led to a profitable five-figure course launch and added 3,000 email subscribers to my list in just 12 weeks.
Why did this work so well?
Because content that flops on one platform might soar on another. Audiences differ.
Algorithms have different priorities.
Even timing plays a role.
The content that gets buried in YouTube’s algorithm might be exactly what LinkedIn’s professional audience is searching for right now.
The main differences between YouTube and LinkedIn Short Videos
Before you start chopping up your YouTube videos, understand that these platforms serve different purposes:
YouTube thrives on depth and comprehensive information.
Viewers often come with search intent, looking for tutorials, explanations, or entertainment they can sink into. The platform rewards watch time and comprehensive content.
LinkedIn, especially in the shorts format, prioritizes quick professional insights and immediate value.
The audience is in a professional mindset, often scrolling during work breaks. They want bite-sized wisdom they can immediately apply to their careers.
Your YouTube content likely includes personal anecdotes, detailed explanations, and methodical pacing.
LinkedIn shorts need to get to the point within seconds, deliver the professional value quickly, and make an impact in under a minute.
What makes a good LinkedIn Short Video
The most effective LinkedIn shorts have these characteristics:
- They start with a professional hook that promises clear value
- They deliver one actionable insight rather than comprehensive coverage
- They include clear captions for silent viewers (85% of LinkedIn videos are watched without sound)
- They end with a clear, business-oriented call to action
- They maintain professional production quality (not necessarily fancy, but clear and focused)
For example, if your YouTube video explores “7 Email Marketing Strategies,” your LinkedIn short might focus on just the most counterintuitive strategy.
You might start with “The email marketing strategy that doubled my open rates goes against everything you’ve been taught…”
Then deliver just that one powerful insight.
Another excellent example is when a 15-minute YouTube tutorial gets distilled into a 45-second LinkedIn short showing just the most impressive feature or result, with text prompting viewers to check your profile for the full tutorial.
Build Your Swipe File Of Winning LinkedIn Short Videos
The best way to understand LinkedIn’s video ecosystem is to study what’s already working.
But here’s the key: don’t just follow the big influencers with millions of followers.
Look for creators who are relatively new to LinkedIn but are getting disproportionate engagement.
These creators aren’t riding on established audience momentum – they’re creating content that truly resonates with the platform’s current algorithm and audience expectations.
For example, search for hashtags in your industry and filter by “Recent.” Look for videos with high engagement from creators with modest follower counts.
- What hooks are they using?
- How do they structure their short videos?
- What calls to action generate the most comments?
Download my free templates of winning LinkedIn short videos here.
Simple workflow to turn YouTube videos to LinkedIn shorts
Okay, so now that you’ve have these laid out…
You could either do this manually like a monkey.
Hire a VA that you need to train for weeks on Fiverr…
Or (my favorite way):
You could use AI and automation tools to make this process as smooth as butter.
Here’s an example:
As soon as you upload to YouTube, your automation workflow extracts the key segments and reformats them for LinkedIn. You review, approve, and it posts automatically.
You can create automations using tools like n8n, Make, or Zapier. Here’s a simple workflow that gets results:
1. Set up a trigger for new YouTube uploads
2. Use AI transcription to identify key moments in your video (high-value insights, powerful statements, or surprising data points)
3. Extract 30-60 second clips around these moments
4. Use an AI prompt to rewrite the segment for LinkedIn’s audience. A simple prompt like: “Rewrite this transcript into a punchy LinkedIn short video script that delivers immediate value and includes a call-to-action to view the full content on YouTube”
5. Generate captions for the video segment
6. Queue the content for your review before posting
This approach turns one YouTube video into multiple LinkedIn shorts, each focused on a different key insight from your longer content.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: