So you want to repurpose your content from Substack to X?
You’re not alone. Many creators are sitting on a goldmine of Substack content that could reach a whole new audience on X (formerly Twitter).
But maybe you’re hesitating because:
* You don’t know how to adapt your long-form newsletter content for X’s short-form format
* You worry about duplicating content across platforms
* You’re unsure if the time investment will actually pay off
* You don’t want your content to feel out of place on a different platform
Let’s solve these problems together.
Why you should repurpose from Substack to X
X gives you access to a massive, active audience that may never discover your Substack otherwise. While Substack is growing rapidly, X still boasts hundreds of millions of monthly active users who are looking for bite-sized wisdom.
Plus, X is designed for discoverability. The right thread can reach thousands (or even millions) of new potential subscribers who might never find you organically on Substack.
Repurposing content across platforms is just smart business. You’ve already done the hard work of creating valuable content—why limit its reach to just one platform?
I learned this lesson back in 2020. I had created YouTube videos about note-taking that weren’t getting much traction. On a whim, I decided to repurpose that content for Medium articles. That single decision led to launching a profitable five-figure course and adding 3,000 email subscribers to my list in just 12 weeks.
The same content can perform dramatically differently across platforms. This happens because:
* Each platform has a unique algorithm favoring specific content types
* Audience demographics and behaviors vary by platform
* Content discovery mechanisms differ (hashtags, recommendations, etc.)
* Timing and context can change how content is received
The main differences between Substack and X
Substack thrives on depth while X rewards brevity and engagement:
Substack:
* Long-form content (often 1,000+ words)
* Email delivery to subscribed readers
* Monetization through paid subscriptions
* More private, direct relationship with readers
* Content has a longer shelf life
X:
* Short-form content (280 characters per post)
* Public-facing content that lives in a fast-moving feed
* Exposure through retweets, quotes, and algorithm distribution
* Built for conversation and engagement
* Content typically has a shorter lifespan (hours rather than days)
What makes good X content
The best X content follows these principles:
* Hook with the first tweet: You have seconds to grab attention before someone scrolls past
* Break complex ideas into digestible chunks: Each tweet should contain one clear point
* Use conversational language: Write like you speak, not like you’re writing an essay
* Include visual elements: Charts, screenshots, or images to break up text
* End with a clear call to action: Tell readers what to do next (follow you, check out your Substack, etc.)
For example, compare these opening tweets:
Weak: “Today I want to share some thoughts about content creation that I wrote about in my Substack newsletter last week.”
Strong: “I made $5,273 last month from content I created once and repurposed 7 different ways. Here’s exactly how I did it: 🧵”
The second example creates immediate curiosity and offers clear value upfront.
Build Your Swipe File Of Winning X Content
The best way to create effective X content is to study what’s already working. Each platform has its own unwritten rules, and X is no exception.
Don’t just follow the biggest accounts with millions of followers. Instead, look for creators who have recently gained traction from a small base. These are the ones who’ve cracked the code without relying on existing fame.
Pay attention to:
* Thread structure and length
* Use of formatting (bullet points, emojis, spacing)
* Types of hooks that made you click
* How they conclude threads and what CTAs they use
This requires some upfront work, but it will drastically improve your results.
Get my free swipe file of high-performing X post templates here
Simple workflow to turn Substack articles into X posts
Okay, so now that you have these principles laid out…
You could either do this manually like a monkey.
Hire a VA that you need to train for weeks on Fiverr…
Or (my favorite way):
You could use AI and automation tools to make this process as smooth as butter.
Here’s an example:
As soon as you publish on Substack, an automation could immediately transform that content into an X thread.
You can create automations that utilize specific prompts to save your time.
For example, here’s a simple workflow using Make (formerly Integromat):
1. Set up a trigger that monitors your Substack RSS feed for new posts
2. When a new post is detected, extract the content
3. Send the content to ChatGPT API with this prompt:
“Transform the following Substack article into a 10-tweet X thread that captures the main points. Keep the first tweet attention-grabbing, use bullet points where appropriate, include 2-3 actionable takeaways, and end with a call to action pointing to the full article. Article: [CONTENT]”
4. Format the response into separate tweets
5. Schedule the thread on X using Make’s X module
Other tools like n8n and Zapier offer similar capabilities. The key is having a clear prompt that preserves your voice and style while adapting to X’s format.
Stop treating your content like a one-hit wonder. Start treating it like the versatile asset it truly is.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: