So you want to repurpose your Substack content to a blog post?
I get it. You’ve been pouring your heart and soul into your newsletter, crafting thoughtful articles that your subscribers love. But now you’re wondering if that content could reach an even wider audience on your own blog.
Maybe you’re tired of feeling like your best ideas are locked behind someone else’s platform. Or perhaps you’ve noticed your open rates aren’t what they used to be, and you’re looking for ways to give your content a second life.
Whatever your reasons, you’re onto something smart.
Why you should repurpose from Substack to a blog post
Here’s the truth that most content creators eventually discover: you never really know what kind of content is going to resonate better on which platform.
Back in 2020, I created a series of YouTube videos about note-taking. They performed… fine. Not terrible, not amazing. But when I decided to repurpose that same content on Medium, something unexpected happened. Those repurposed articles took off, allowing me to launch a profitable 5-figure course and add 3,000 email subscribers to my list in just 12 weeks.
This difference wasn’t because the content suddenly became better. It was because:
- Different platforms attract different audiences
- Algorithms favor different content formats and styles
- The timing and context changed
- The competition varies across platforms
Your Substack newsletter might be reaching a dedicated subset of your potential audience, but your own blog can help you tap into entirely new groups of people through search engines and social sharing.
The main differences between Substack and your blog
Understanding these differences will help you repurpose more effectively:
Substack:
- Subscription-focused platform
- Delivered directly to inboxes
- Limited SEO potential
- Built-in monetization
- Audience is primarily people who already know you
Your Blog:
- Optimized for search engines
- More customization and branding control
- Unlimited formatting options
- Better integration with your overall business
- Can reach totally new audiences through search
Why you should post on your blog
Your own blog is digital real estate you actually own. While Substack provides a wonderful way to nurture relationships with subscribers, a blog gives you:
- Complete control over your platform
- Better SEO opportunities
- Integration with your sales funnels
- No platform dependency risk
- Enhanced credibility as an expert
- Multiple monetization options
What makes a good blog post
Blog content requires some adjustments from newsletter content:
Clear structure: Unlike newsletters that can meander a bit, blog posts need clear headings, subheadings, and a logical flow that guides the reader.
SEO optimization: Include relevant keywords naturally throughout your post, especially in headings, meta descriptions, and the first paragraph.
Visual elements: Break up text with images, charts, or embedded media to keep readers engaged.
Internal linking: Connect your post to other relevant content on your site to keep readers exploring.
For example, when I repurposed my note-taking content, I had to adjust:
- Adding clear H2 and H3 headings
- Including more specific examples that search engines could index
- Breaking paragraphs into more scannable chunks
- Adding internal links to related resources
Build Your Swipe File Of Winning Blog Content
The best way to create effective blog content is to find posts that are already performing well. Each platform has its own unwritten rules, so you want specific examples to understand what to extract and adapt.
PRO TIP: Focus on finding newer bloggers who are gaining traction quickly rather than established experts. The big names often get engagement regardless of format, while newer successful bloggers have to nail the platform-specific elements to break through.
For example, look for blogs in your niche that:
- Rank well for relevant keywords
- Have high share counts
- Generate substantial comments
- Are featured in industry roundups
Yes, this research takes upfront work. But the patterns you identify will save you countless hours of trial and error.
Download my free templates of winning blog content formats here.
Set up an automation to turn Substack newsletters to blog posts
Okay, so now that you have these elements laid out…
You could either do this manually like a monkey.
Hire a VA that you need to train for weeks on Fiverr…
Or (my favorite way):
You could use AI and automation tools to make this process as smooth as butter.
Here’s an example:
As soon as you publish on Substack, an automation can help repurpose it to your blog with appropriate formatting adjustments.
Tools like n8n, Make (formerly Integromat), or Zapier can set this up easily.
A simple workflow might look like:
1. Substack publishes newsletter → webhook triggers automation
2. AI tool reformats content for blog (adding headers, adjusting intro)
3. Drafts post in WordPress with appropriate tags/categories
4. Notifies you to review and publish
You could use a simple AI prompt like:
“Reformat this Substack newsletter for a blog post. Add clear H2 and H3 headings, optimize for SEO by highlighting key terms, break up long paragraphs, and add 3 suggested internal linking opportunities. Keep the core content but make the introduction more search-friendly by addressing the reader’s problem directly.”
Stop letting your best content die in your subscribers’ inboxes. Your knowledge deserves to live multiple lives across platforms.
Extra Ways To Repurpose Your Substack Newsletter:
- Turn Substack newsletters into short-form content like: TikToks, X Posts, X Threads, or LinkedIn Posts
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: