So you want to repurpose your blog posts to Bluesky?
You’ve spent hours crafting valuable blog content. It’s sitting on your website, but you know it could reach more people if it lived in multiple places online.
Yet the thought of reformatting everything for Bluesky—a platform with its own unique culture and format—feels overwhelming. When will you find the time? Will it even resonate with that audience?
I get it. You want to maximize your content’s reach without doubling your workload.
Why you should repurpose from Blog Posts to Bluesky
Let me tell you a quick story.
Back in 2020, I created several YouTube videos about note-taking systems. They performed okay—not great, not terrible. On a whim, I decided to repurpose the content into written form on Medium.
Something unexpected happened.
Those repurposed articles took off. Within 12 weeks, I added 3,000 email subscribers and launched a profitable course. Same content, different platform, completely different results.
You simply don’t know what kind of content will resonate better on which platform.
This difference happens because of various factors: audience demographics, platform algorithms, content format preferences, and even just timing. What falls flat in one place might soar in another.
The main differences between Blog Posts and Bluesky
Your blog is your home base—a place for long-form, detailed content that ranks on search engines. You control the environment, the design, and the reader experience.
Bluesky, however, is a social network built on decentralization (using the AT Protocol). It’s similar to Twitter/X but with some key differences:
- Character limit of 300 (compared to Twitter’s 280)
- Custom feeds that users can subscribe to
- Thread capabilities for longer content
- Growing user base of early adopters and tech enthusiasts
- Less algorithmic interference than other platforms
Why you should post on Bluesky
Bluesky represents a fresh opportunity in the social media landscape. As a relatively new platform, you can establish yourself as an authority before competition becomes fierce.
The community is highly engaged, with many users seeking quality content in a less noisy environment than Twitter/X. Early adopters tend to be tech-savvy professionals—potentially your ideal audience if you’re teaching expertise-based content.
What makes good Bluesky content
Successful Bluesky content differs from blog posts in several important ways:
Concise value delivery: You need to provide insight in just 300 characters. This forces you to distill your ideas to their essence.
Thread structure: For longer ideas, create threads that break concepts into digestible chunks. Each post should stand alone while contributing to the larger narrative.
Conversational tone: Bluesky rewards authentic, conversational content over formal writing. Write like you’re talking to a smart friend.
Visual elements: Including relevant images can significantly increase engagement. Screenshots of key points from your blog can work well.
For example, a 2,000-word blog post about “5 Ways to Monetize Your Expertise” might become a 6-post thread on Bluesky, with each monetization strategy getting its own post, plus an intro and conclusion post.
Build Your Swipe File Of Winning Bluesky content
The best way to create effective Bluesky content is to study what’s already performing well. Each platform has its own unwritten rules, and you need to understand the specific patterns that drive engagement.
Start collecting examples of high-performing Bluesky posts and threads. Pay special attention to:
- How creators open threads
- The cadence between posts
- Types of images that get attention
- Call-to-action styles that work
Pro tip: Focus on creators who are new to the platform but getting significant traction. The big influencers can often succeed regardless of format because of their existing audience. Newer creators who are performing well have usually cracked the code on what actually works on the platform.
Yes, this requires some upfront work. But it will be worth it when your repurposed content starts gaining traction.
Download my free templates of winning Bluesky content to jumpstart your repurposing strategy.
Set up an automation to turn Blog Posts to Bluesky
Okay, so now that you have these patterns laid out…
You could either do this manually like a monkey.
Hire a VA that you need to train for weeks on Fiverr…
Or (my favorite way):
You could use AI and automation tools to make this process as smooth as butter.
Here’s an example:
As soon as you publish a new blog post, an automation can extract key points and transform them into a Bluesky-optimized thread.
Here are some tools to consider:
- Make (formerly Integromat): Connect your blog’s RSS feed to trigger thread creation
- Zapier: Similar to Make, great for beginners
- n8n: Open-source automation platform with more customization options
A simple workflow might look like this:
1. New blog post published → RSS feed updated
2. Automation tool detects new content
3. AI prompt processes your blog content: “Transform this blog post into a 5-7 part Bluesky thread. Keep each post under 300 characters. Start with a hook. End with a call to action pointing to the full blog post. Extract the most valuable insights and make each post stand alone while contributing to the thread narrative.”
4. The AI generates thread content
5. You review and schedule the thread on Bluesky
This process takes a 30-minute manual task and reduces it to a 5-minute review.
Stop letting your valuable blog content gather dust. The audience that needs your expertise might be waiting on Bluesky – and they’ll never find your blog on their own.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: