Kit's New Free Plan Review (Honest Thoughts)

Kit (formerly ConvertKit) has released a new free plan.

It allows you to collect up to 10,000 email subscribers.

Let’s see if it’s really worth it or not.

What’s Included in Kit’s Free Plan

The free plan comes with several key features:

One visual automation (think of this as a flowchart that automatically handles tasks for you). For example, you can set up an automation that automatically tags someone when they join your list, or applies a specific tag when someone receives a certain email.
One welcome sequence (this is a series of pre-written emails that automatically get sent to new subscribers when they first join your list). If you only have one main type of subscriber, a single welcome sequence will do the job perfectly.
Unlimited landing pages (a landing page is a standalone webpage designed specifically to collect email addresses)
Unlimited opt-in forms (these are the signup boxes where people enter their email addresses to join your list)
Unlimited broadcasts (these are one-time emails you send to your whole list, like newsletters or announcements)
Access to Kit’s recommendations feature (this lets you cross-promote newsletters with other creators – basically, you promote their newsletter and they promote yours)
API access (Allows you to connect Kit with other software tools. However, you’ll need additional tools like Zapier or Make to set up these connections, which adds another layer of complexity)

The Creator plan is Kit’s second-tier plan.

Here’s what it costs (when paying monthly):

If you pay for a whole year upfront, you get a 20% discount.

The Creator plan includes several extra features:

Unlimited visual automation (remember those flowcharts? Now you can have as many as you want). Let’s look at a real example: You can set up different automations for different products – when a client purchases Product 1, they get tagged with “Product 1,” when someone else buys Product 2, they get tagged with “Product 2,” and so on.
Unlimited email sequences. Here’s how this might work in practice: You could have different welcome sequences for different subscriber sources. For instance, people who opt in from your YouTube channel might get a specific welcome sequence, while those who subscribe through Substack would receive a different sequence tailored to them.
Third-party integrations (this means Kit can connect directly with other software tools you use)
Ability to remove Kit branding from your emails (your emails won’t show “Built by Kit” at the bottom)

The new Kit free plan is a great way to get started with email marketing.

It is appealing because it gives you the essential tools:

It’s perfect for getting started.

The only reasons you might need to upgrade are:

If you need multiple automations to handle different subscriber journeys
If you need to run multiple welcome sequences for different types of subscribers

It’s a great free plan to dip your toes into building your list have only 1 welcome sequence and don’t need advanced automations.

You can always upgrade later if you need more advanced features.

That’s why I’m an affiliate for Kit.

No matter whether or not you decide to go for Kit’s new free account, what you need is a way to generate income with automated emails.

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