I had big sweat stains under my arms.
Within 2 hours, I sold $10,000 worth of digital products.
I made a pre-sale of what would become one of my best-selling products of all time: a 4-week coaching program.
That was back in 2014.
It was anything but an overnight success. It took me 3 years of painful trial and error.
Today, my digital product sales are thriving. And it hurts when I see creators launch digital products and earn peanuts.
Here’s what’s really stopping people from buying (and how to fix it.)
You’re scaring off buyers with inflated expectations.
Yes, it’s true.
Most creators price their products too high initially. They think their expertise is worth $1,000.
It might be.
But the problem is that nobody knows who you are. You don’t have enough social proof or testimonials to justify a high price. You don’t have the marketing skills to sell a thousand-buck product.
It’s a hard sell.
The answer is to start with a low price, get sales, get reviews, and then raise the price later.
It’s easier to sell a $50 product than a $1,000 one. So that’s where you start.
You lack this crucial element
I’m going to be honest.
If you can’t sell a digital product it’s probably because you don’t have enough people on your email list. It’s a simple numbers game.
1–3% of your email list will buy.
If you have 100 people on your list, that means 1–3 people.
If you have 10,000 people on your list, that means 100–300 people.
If you have 100,000 people on your list, that means 1,000–3,000 people will buy.
Got it?
Now, do the math.
And if you don’t have enough people on your email list, it’s time to go back to the drawing board and figure out how to grow it.
You missed the #1 rule of money
Humans are selfish. They only care whether or not your product can help them solve a problem.
An entrepreneur is a problem solver. Are you solving the right problem?
You might be thinking, “But I think it’s a good problem.”
Yeah, okay. But if you’re the only person who thinks it’s a good problem to solve, that’s a warning sign.
If people don’t want to buy your digital product, it’s probably because they don’t care about the problem you solve.
The best way to fix this is to do some market research. It sounds boring, I know. But embrace the boring or stay broke.
Take a product that’s similar to yours. Find the reviews on it.
- What did they hate?
- What did people love?
- What did they wish the product did that it didn’t?
If you answer these questions, you’re more likely to discover a strong problem to solve people are willing to pay for.
You don’t have skin in the game
People don’t believe your product will work because your guarantee is weak.
- “You can have a refund if you don’t like it.”
- “You can keep the product if you don’t get a result.”
Snooze.
These guarantees don’t inspire confidence. They stink like rotten fish. It’s what you see everywhere. And it attracts stupid customers who never take action and then ask you for a refund.
When I launch products I try to make myself uncomfortable.
The guarantee should make me sweat. It shows that I have some skin in the game. But it also should make the customer feel like grown-up adults. Not babies shitting their diapers. They should give the material a fair try.
Consider stuff like: “If you apply what you’ll find in the course and don’t see results…”
- I’ll double your money back
- I’ll buy you any of my competitor’s product
- I’ll be working with you for free until you get results and send you $500 for the trouble.
Make your guarantee stronger. It’ll make people feel better about buying.
Your hook sucks
Great products make bold & specific promises.
They promise to:
- help you lose 10 pounds in a month,
- learn how to hold a conversation in Spanish in 7 days,
- or quit your job and make a full-time income writing online in 14 months.
The promise is what hooks people in and convinces them to buy. If the promise is weak, it’ll be easier to say no.
Here are some weak promises:
- “I’ll help you get fit.”
- “I’ll show you how to write better.”
- “I’ll help you make a bit of money online.”
Notice how all these promises are vague? They don’t get the reader emotionally invested and excited.
A stronger promise is more specific.
- “I’ll help you make your first $1,000 online.”
- “I’ll help you lose 15 pounds.”
- “I’ll show you how to write a 10,000-word book in 30 days.”
Take another look at your promise. Look for ways to make it more specific and bold.
Want to monetize your expertise with digital products? Get my free course below…