What you’re about to read will make you cringe.
But it’s a stone-cold fact: Most content creators have no system.
They rely on guesswork, their mood, and the clouds to share content about their expertise.
As a result, they struggle to get views, subscribers, and sales.
Unless you have a proven system that allows you to churn out content like clockwork, you’re doomed to failure.
Don’t ask me how I know.
Let’s find out how good (or ugly) your system really is.
You’re not getting subscribers on autopilot
Content creation can feel like a hamster wheel.
I know, that’s far from what the gurus preach. But for most people, when you stop posting, you stop getting subscribers.
What you really want is to create content that continues to bring in subscribers long after you hit the publish button.
It’s not just about setting up some AI agent to do your work… But about writing content that has legs. Think of it like planting a tree — once it’s there, it keeps growing and bearing fruit.
That’s why each week I dedicate some time to writing articles that will pay dividends for years to come.
Enter: SEO.
Writing blog posts that rank on Google (and now, ChatGPT) is like having a little army of elves working in my garden, planting seeds that bloom into sales. All thanks to some savvy SEO and an automated welcome sequence that guides new subscribers towards my products and services.
It’s way more rewarding than spending 4 hours a day on LinkedIn or X, spamming, poking, and prodding people to buy via DM.
It’s about writing once, then letting that content work for you while you kick back and watch the leads roll in.
Write once, reap twice.
Your follower count is stuck at Z
Building an audience is painfully slow.
You don’t just wake up one day with thousands of adoring fans. You’ve got to dig in, water the seeds, and then wait.
Don’t be stupid and jump from one platform to another after a few days of getting zero likes. You need to stick to something for at least 6 months before even thinking about evaluating the results.
But what happens after 6 months?
If you see slow growth, you’re on the right path.
But let’s say you’ve given it your all, and your audience is flatter than a pancake.
Now that’s a problem.
Maybe you’re yelling in the wrong forest. You wouldn’t sell ice to Eskimos, would you?
Slow growth is still growth. Sign a 6-month contract. Only panic if you’re stuck at zero.
Your shelves are empty
Most creators at best only have 1-3 products to sell.
When you’re juggling between writing for platforms, sending emails, and whatnot, you might find yourself drowning in tasks and lacking the time to create something to sell.
But your subscribers won’t send you money unless you have something to sell.
Shocking, I know.
If you’re all sizzle and no steak, you’ll leave your audience hungry for more. It’s time to stop dancing around and start serving up something delicious.
The key is finding the right balance. Crafting your offers, writing your content, and not losing yourself in the process. Don’t let the art of creation turn into a soul-sucking chore.
Build your offers. Feed your audience.
You’re silently murdering your email list
Money is in the list.
You already know that, right?
But many creators build a list without actually sending emails. It’s like buying a house and making money with it by renting it out, but never looking for a tenant.
Stupid.
Instead of drowning in distractions, how about mailing the subscribers you already have? I’m not talking about sending them a greeting card once a year.
At least once a week.
So, stop chasing new subscribers like they’re Pokémon and start engaging with the ones you’ve got.
Mail your damn list.
You don’t have enough ideas
You have a lot of knowledge. But when it comes down to posting something?
Silence.
Welcome to the not-so-exclusive club of idea bankruptcy.
Without a proper way to store and retrieve your ideas, you’ll hit writer’s block faster than a cat chasing a laser pointer.
The solution is as simple as setting up a note-taking system to save and repurpose your best ideas.
Imagine having your library of your best thoughts, your most inspiring insights, all in one place. Ready to be mixed, matched, and transformed into something new and exciting.
Build your idea bank. Now.
Creating content feels like a heavy lift
Creating content can be daunting.
It’s like staring at a mountain from the base, wondering how you’ll ever reach the summit.
And procrastination? That’s just your brain’s way of telling you it’s scared of the climb.
The problem isn’t the mountain. It’s that you don’t have a map or a Sherpa to guide you.
The solution is simple.
You need a predictable process that makes content creation easier.
Notes are a first step. But what about templates and AI?
I have processes for almost everything:
- Writing emails
- Creating courses
- Coming up with headlines
- You name it
You don’t know how to turn your idea into good content
Let’s talk more about templates, because I feel they’re not getting the importance they deserve.
Each piece you’ll create is a cocktail of two things: your ideas and the way you express them.
Now, coming up with ideas, that’s the fun part. The note-taking system you have will help you achieve that.
But expressing them the right way, without having to reinvent the wheel each time? That’s where templates come in.
Imagine having a toolbox filled with the perfect tools for every job.
Need to create a sales page? There’s a template for that.
Want to write a how-to article? Yup, there’s a template for that too.
Templates help you express your ideas without agonizing over structure or format. They’re like cooking with a recipe, guiding you step by step until you’ve whipped up something delicious.
Start using templates.
You create content based on your mood
If your mood dictates your content, then your content’s consistency is at the mercy of whether you woke up on the right side of the bed.
Some days, you might feel like conquering the world. Other days, conquering the snooze button feels like a win, even after sipping 5 mugs of robusta.
Here’s where a content calendar swoops in like a superhero.
Instead of going with the flow, give yourself some structure. Sounds corporate, but it works.
Here’s an example:
On Saturday, you plan out next week’s content. Ideate. Draft.
On Sunday, you create it using templates and AI.
On Monday, you edit and schedule it.
Boom!
You’ve just turned chaos into a well-oiled machine.
But wait, won’t this kill spontaneity? Kill creativity? Nope, just the opposite.
A content calendar frees you from the stress of “What do I write about today?” It gives you space to think, to breathe, and to create without pressure. It’s your safety net.
So, if you find yourself riding the emotional rollercoaster of content creation, maybe it’s time to step off and find some solid ground.
You waste your time creating content (without ever doing this)
Creating content isn’t about creating content.
It’s about deep thinking and finding interesting insights.
It triggers reactions like, “I’ve never seen that before” or “This makes so much sense.”
These a-ha moments aren’t born in front of your computer screen. But when you’re taking time off.
The problem is that with no system, you’re wasting your time by allocating too much time to creation. And not enough time letting your time winder come up with insights.
Thinking, like creating, needs a system.
It needs direction, purpose, and a way to turn those fleeting thoughts into solid content that resonates, engages, and sells.
Think first, create second.
Let’s finish here
Most people think that creating content is all about freedom and zero boundaries.
That’s wrong.
I sit down and write almost every day for 2 hours.
What makes me prolific is that I have clear boundaries and a system.
Now, it’s time to build yours.