Look at the top creators on X.
- The ones making real money.
- Building huge audiences.
- Landing dream clients.
Notice something interesting?
They’re not posting fancy videos. No perfectly lit photos. No expensive production.
Just plain text.
Simple, powerful words that make people stop scrolling.
While everyone else is chasing the latest video trends or drowning in content creation, X remains the last major platform where pure text content still wins.
And here’s what most people miss: The best-performing posts on X?
They’re usually just a few lines of text.
No editing software needed.
No camera equipment required.
No “content calendar” nightmares.
Just your knowledge, turned into words that resonate.
But here’s the challenge: Writing posts that grab attention isn’t easy. Coming up with fresh ideas every day? Even harder.
That’s where AI changes everything.
Why X Posts Are a Golden Opportunity
X isn’t just another social media platform. It’s where ideas spread.
A single well-written post can:
- Reach millions of potential clients
- Position you as an authority
- Generate leads while you sleep
- Build your audience organically
The best part? You don’t need:
- Professional photos
- Video editing skills
- Complex content strategies
Just sharp insights shared through text.
Think about it: While others spend hours producing elaborate videos, you could write a thought-provoking post in 5 minutes that outperforms them all.
How AI Can Help You With X Posts
Here’s the truth most social media “gurus” won’t tell you: Creating engaging posts manually is a huge time sink.
AI changes everything.
Instead of spending hours staring at a blank screen:
- Generate multiple post ideas in minutes
- Turn your expertise into engaging threads
- Create hooks that make people stop scrolling
- Scale your content without burning out
This is perfect for:
- Course creators who want to attract students
- Coaches looking for high-ticket clients
- Experts who hate “content creation”
- Anyone who values their time
“But won’t AI make my posts sound robotic?”
Not if you use it right. The key is using AI as a starting point, then adding your unique insights and voice.
The Two Types of X Posts
X gives you two ways to share your ideas:
1. Standalone Posts (280 characters)
These are your bread and butter.
Quick hits of value that make people think, smile, or take action.
Think of them like tiny billboards:
- One clear message
- Easy to read
- Quick to digest
The best standalone posts use white space strategically:
Bad:
“Want to improve your marketing? First, you need to understand your audience better. Then, create content that resonates with them. Finally, measure your results and adjust accordingly. This is how you grow sustainably.”
Good:
Want to improve your marketing?
3 steps that actually work:
- Know your audience
- Create content they want
- Measure & adjust
That’s it.
Notice the difference?
The second one:
- Uses double line breaks
- Creates breathing room
- Makes skimming easy
- Catches the eye
2. Threads
Threads are different beasts entirely.
They’re for deeper dives and detailed explanations.
But here’s the thing: I’ve got a separate guide just for threads. They need their own strategy because:
- They need stronger hooks
- They require better storytelling
- They have different formatting rules
- They’re better for step-by-step content
Pro Tip: Master standalone posts first. They’re the foundation of everything else you’ll do on X.
What Makes a Good X Post (The Anatomy)
Let’s get real: Most X posts fail because they’re boring.
They don’t make anyone feel anything. They don’t solve any problems. They just… exist.
Here’s what actually works:
Start with pain or desire. Every great X post begins by touching a nerve:
- A frustration your audience faces
- A goal they’re chasing
- A mistake they’re making
- A belief that’s holding them back
Then deliver the unexpected. Give them an insight they haven’t heard before:
- A counterintuitive solution
- A fresh perspective
- A surprising fact
- A personal realization
Finally, make it specific. Vague advice gets ignored. Examples win:
- Instead of “improve your marketing” → “double your email opens with this subject line formula”
- Instead of “be more productive” → “finish your daily tasks by 2PM using this morning routine”
- Instead of “grow your audience” → “get your first 1000 followers without posting threads”
The Format:
- Hook (1-2 lines that grab attention)
- Body (2-4 lines that deliver value)
- Call-to-action (only if it serves your audience)
BONUS TIP: Write like you talk. The best X posts feel like advice from a smart friend, not a corporate press release.
Find the Main Idea of Your Post
Here’s why most people struggle with X:
They try to cram too many ideas into one post.
Your post needs ONE clear message. One insight. One takeaway.
Think of it like this:
If your follower remembers only one thing from your post, what should it be?
That’s your main idea.
Here’s how to find it:
- Start with your expertise
- What problems do you solve?
- What mistakes do you see often?
- What misconceptions drive you crazy?
- Use AI for research
- Feed Perplexity questions about your topic
- Look for surprising data points
- Find unique angles others miss
- Test your idea
- Can you explain it in one sentence?
- Would it make sense to a 12-year-old?
- Is it specific enough to be actionable?
Remember: A weak idea can’t be saved by good writing. But a strong idea can succeed even with simple words.
Best AI Tools for X Posts
Let’s cut through the noise. You don’t need 17 different AI tools.
Here’s what actually works:
ChatGPT (Free or Plus)
- Best for: Brainstorming ideas and initial drafts
- Pro tip: Feed it 3-5 examples of posts you love
- Use GPT-4 for more nuanced writing
Claude
- Best for: Longer threads and detailed explanations
- Strength: More nuanced understanding of context
- Better at maintaining your voice
Research Tools:
- Perplexity: Find fresh data and unique angles
- DeepSeek: Discover trending topics in your niche
- ChatGPT with Browse: Validate claims and stats
INSIDER TIP: The AI tool matters less than how you use it. A great prompt beats a fancy tool every time.
Create Your First Draft
Here’s the truth about first drafts: They’ll suck.
That’s normal. That’s good.
Your goal isn’t perfection. It’s getting ideas out of your head and onto the screen.
Here’s the exact prompt template I use:
You're an expert in [YOUR FIELD].
Target audience: [DESCRIBE YOUR IDEAL READER]
Tone: Conversational but authoritative
Write 5 X posts about [TOPIC] that:
- Start with a hook
- Include specific examples
- End with a clear takeaway
Format each post to fit X's character limit.
Make each post standalone (no threads yet).Add these lines to get better results:
- “Use concrete numbers and stats when possible”
- “Include counterintuitive insights”
- “Write in a voice similar to [ACCOUNT YOU ADMIRE]”
Example:
Instead of “Write a post about productivity”
Write “Create a post about why traditional to-do lists make people less productive, targeting burned-out professionals who feel overwhelmed by their tasks.”
The more specific your prompt, the better your results.
Once you have your draft:
- Let it sit for 5 minutes
- Read it out loud
- Cut anything that feels forced
- Add your personal voice and examples
Review, Edit, Refine
Here’s what separates good posts from great ones:
Editing.
But not the kind that takes hours. We’re talking about quick, powerful tweaks that make your posts hit harder.
The 60-Second Edit Checklist:
- Cut the first line (it’s usually warm-up fluff)
- Replace vague words with specific ones
- Break long sentences into shorter ones
- Add line breaks for readability
- Remove any “corporate speak”
The Goal: Make it so simple a tired person can get it.
POWER TIP: If you wouldn’t say it to a friend over coffee, delete it.
Formatting That Works
The best X posts follow these rules:
- Use simple words
- Instead of “utilize” → “use”
- Instead of “commence” → “start”
- Instead of “implement” → “do”
- Create white space
- Double line breaks between ideas
- Bullet points for lists
- Short paragraphs (1-2 lines max)
- Make it scannable
- Start with the most important point
- Use numbers and emojis sparingly
- Break up walls of text
Remember: Your post is competing with millions of others.
Make it easy on the eyes, and you’re already ahead of 90% of posts out there.
Common Challenges and Solutions
“The AI Sounds Too Generic”
Solution: Feed it examples of your best posts or posts you admire. Tell it specifically what tone you want: “Write this like a straight-talking mentor who’s seen it all.”
“My Posts Aren’t Getting Engagement”
Solution: Your hook is probably too weak. Use this AI prompt:
Write 5 different hooks for a post about [TOPIC] that:
- Challenge a common belief
- Share a surprising fact
- Present a counterintuitive idea
- Tell a micro-story
- Make a bold claim (that you can back up)“I’m Running Out of Ideas”
Solution: Use this content multiplier technique:
- Take your best-performing post
- Ask AI: “Generate 10 different angles on this same topic, each focusing on a different aspect or problem it solves”
- Turn each angle into a new post
Remember: The goal isn’t to create perfect posts. It’s to share valuable insights that help your audience.
Start simple. Test different approaches. See what resonates.
And most importantly: Let AI handle the heavy lifting while you focus on adding your unique expertise and voice.
Because at the end of the day, that’s what will make your posts stand out – not fancy formatting or viral hacks, but real insights shared in a way that connects.