How to Write Sales Pages With AI (Like A Copywriter)

You want to sell your online course or coaching program.

But writing sales pages? It feels like climbing Mount Everest in flip-flops.

Sales copy is intimidating. You stare at the blank screen wondering:

“What do I say? How do I convince people to buy? Will this even work?”

Most experts freeze when it comes to writing sales pages. They either:

Procrastinate for weeks
Hire expensive copywriters ($2,000-$10,000)
Or cobble together something that barely converts

Since you’ve spent all that time creating your expertise, the last thing you want is for your sales page to flop.

But here’s what a decade of digital marketing has taught me: Writing high-converting sales pages doesn’t have to be complicated. Especially now that we have AI.

I’ve been selling online courses since 2013 and have personally written dozens of sales pages by hand. I’ve also dabbled around writing with AI.

Let me show you how to create sales pages that actually sell your courses and coaching – without spending months learning copywriting or hiring expensive experts.

Why Your Sales Pages Matter

Sales pages are the digital storefront for your expertise.

A sales page is a focused webpage designed to convert visitors into buyers through persuasive copy.

Unlike your homepage or blog posts, a sales page has one job: get people to say “yes” to your offer.

When done right, a good sales page:

Builds trust with skeptical prospects
Answers objections before they arise
Transforms interest into buying decisions
Works for you 24/7 without you having to sell personally

Done right, your sales page becomes an asset that keeps working long after you’ve created it. Instead of having sales calls with every potential client, your page does the heavy lifting.

How AI can help you with sales pages

Creating sales pages used to be a specialized skill that took years to master. (I’ve read dozens of copywriting books since I first started my online business.)

But AI tools made it 10 times easier.

Now please take this with a grain of salt. I’m not saying you’ll become a world-class copywriter or that you’ll be able to write A-level copy with just a few prompts.

But what I’m saying is that AI can drastically help you write good copy out of the box. And you know, that’s what most people need. They don’t need the best sales page in the world, they just need a sales page that’s actually working.

ChatGPT or Claude can help you draft compelling sales copy in minutes instead of days. Even if you’ve never written a line of copy before.

Here’s why this matters for coaches, course creators, and experts:

Speed: Generate a first draft in under an hour instead of weeks
Structure: AI understands proven sales frameworks that convert
Overcome writer’s block: Never stare at a blank page again
Cost-effective: Save thousands on professional copywriters

But wait – will it sound robotic? Not if you do it right.

The key is using AI as your collaborative partner, not a replacement for your expertise. You still need to infuse your unique voice and insights.

This is for you if:

You have valuable expertise but struggle to sell it
You’re launching a new course or coaching program
You want to improve conversion rates on existing offers
You’re tired of paying for copywriters every time you need content

Some people worry AI-written sales pages will sound generic. They absolutely will if you give generic inputs. But I’ll show you how to avoid that trap.

The Trap Of “Ai Sales Page Generators”

Many people are Googling for a sales page generator and that’s the wrong way to approach it.

Yes, there are a bunch of different tools that promise to write the sales page for you.

The problem is that the copy never sounds like you. These generators are prompted or trained on a specific writing style. Which means that sometimes it’s just too salesy, or doesn’t feel right.

And you know what? Your audience ain’t stupid.

They can sniff when you wrote the damn stuff or used Ai to write it.

The best marketing in the world is your free content (blog posts, emails, etc.) AND sales pages are aligned, and have the same voice.

So the best way to write a sales page with AI is to build your own little sales page generator.

And the good news is that you can actually do this by yourself as long as you understand what makes a good sales page.

Here’s The Secret To Sales Pages That Convert (Even with AI!)

The best sales pages don’t start by talking about your amazing course or coaching program.

They start by addressing your prospect’s problems or desired outcomes.

Nobody wakes up excited to buy your “12-week video course.” They wake up frustrated by a problem or dreaming about a better situation. Your sales page needs to connect with that reality.

Here’s the proven structure that works:

Attention-grabbing headline that speaks to their pain or desire
Empathetic opening that shows you understand their situation
Credibility builders that establish your authority
The solution (your offer) presented as the bridge to their desired outcome
Bullets with benefits and features (in that order)
Social proof through testimonials and results
Offer details with clear pricing and what’s included
Guarantees to reduce purchase risk
Scarcity/urgency elements (when authentic)
Strong call-to-action that makes the next step obvious

You can use this prompt for market research to better understand your audience’s challenges:

I'm creating a sales page for [YOUR COURSE/COACHING]. My target audience is [DESCRIBE AUDIENCE]. 

What are the top 5 pain points and 5 desired outcomes this audience typically experiences around [YOUR TOPIC]? 

For each point, provide specific language they might use when describing these challenges or desires.

Find the main idea of your sales page

The biggest mistake with sales pages? Trying to say too much.

Your sales page must have one primary focus – a central promise that everything else supports. If you try to be everything to everyone, you’ll convert no one.

Start by answering:

What’s the ONE transformation your offer provides?
If your prospect could only remember one thing about your offer, what should it be?
What makes your approach different from alternatives?

This clarity is essential before you start writing. Without it, your sales page will meander and lose focus.

For example, if you’re selling a productivity course, your main idea might be: “Double your output while working fewer hours through strategic energy management.”

Everything in your sales page should support this central promise.

If you need research to strengthen your claims, use Perplexity to find compelling statistics, case studies, or examples that reinforce your main idea. This adds credibility and specificity to your claims.

Best AI to use for sales pages

Not all AI tools are created equal when it comes to writing sales pages.

Here are the best options:

Claude (by Anthropic): Excels at understanding emotional nuance and writing persuasive, human-sounding copy. Great for long-form sales pages with sophisticated arguments.

ChatGPT (by OpenAI): Versatile and excellent for generating copy that follows specific formulas or frameworks. The ability to remember context throughout a conversation makes it ideal for iterative refinement.

Pro tips for better results:

Always specify your target audience in detail
Feed the AI examples of sales pages you like
Share your unique voice and terminology
Be specific about the transformation your offer provides

For research to back up your claims, use:

Perplexity: Great for finding recent statistics and studies
DeepSeek with Search: Excellent for market research
ChatGPT with Deep Research mode: For comprehensive background on topics

These tools show sources, which helps you verify information and avoid AI hallucinations.

Create Your First Sales Page Draft

The blank page is the enemy of progress. That’s why starting with an AI-generated first draft is so powerful.

Remember: Your first draft will never be perfect – and it doesn’t need to be. The goal is to get something workable that you can shape and refine.

Here’s a detailed prompt to generate your sales page draft:

Write a sales page for my [COURSE/COACHING PROGRAM] called [NAME].

TARGET AUDIENCE: [Detailed description of ideal customer]

THE PROBLEM MY OFFER SOLVES: [Main pain points and challenges]

THE TRANSFORMATION I PROVIDE: [Specific outcomes after using your product/service]

MY UNIQUE APPROACH: [What makes your method different]

KEY FEATURES INCLUDE: [List the main components of your offer]

ABOUT ME: [Your relevant credentials and story]

PRICING: [Price points and any payment options]

Use persuasive, conversational language that speaks directly to the reader's challenges and desires. Include sections for:
1. Attention-grabbing headline
2. Opening that addresses their pain
3. The solution I offer
4. Benefits and transformations
5. Testimonials (leave placeholders)
6. Guarantee and risk reversal
7. FAQ section addressing common objections
8. Strong call to action

Once you have your draft, review it carefully for accuracy. AI sometimes makes things up, especially specific statistics or case studies. Replace any hallucinated information with verified facts.

Then, let your draft breathe. Step away for at least a day before editing.

Review, Edit, Refine Your Sales Page

This is where your sales page transforms from good to great.

AI gives you the foundation, but your expertise and voice make it authentic. Here’s your editing checklist:

Accuracy check: Verify all claims, statistics, and product details
Voice alignment: Does it sound like you? Adjust language to match your speaking style
Specificity: Replace vague statements with concrete examples and specific outcomes
Emotional connection: Strengthen language that connects with your audience’s feelings
Conciseness: Cut unnecessary words and simplify complex sentences
Social proof: Add genuine testimonials (never fake these!)
Visual elements: Note where images, videos, or graphics should appear
Call-to-action: Ensure it’s compelling and appears multiple times

Remember to read your copy aloud. If you stumble while reading, your prospects will stumble while reading silently.

For truly high-converting copy, share your draft with actual prospects or past clients. Their feedback will reveal blind spots you’ve missed.

A Few Pitfalls To Avoid When Writing Your Sales Pages With Ai

“My AI-generated copy sounds generic”

Solution: The output is only as good as your input. Be extremely specific about:

Your unique methodology
Actual client results (with numbers)
Your personal story and why you created this offer
The exact words your clients use (from testimonials or surveys)

The more specific details you provide, the more distinctive your copy will be.

“I’m not sure if my claims are believable”

Solution: Specificity creates credibility. Instead of saying “clients see results quickly,” say “the average client reports a 27% increase in productivity within 17 days.” If you don’t have specific data, collect it through surveys or testimonials.

Also, address objections directly in your FAQ section. When you acknowledge potential doubts, you build trust.

“My sales page is too long/short”

Solution: The right length depends on your offer’s price point and complexity. Higher-priced offers generally need longer pages to overcome objections and build value.

A good rule: Include enough information to answer all likely questions, then edit for conciseness. Remember that interested prospects will read long copy, while uninterested visitors won’t read even short copy.

This matters more than the words of your sales pages

Creating high-converting sales pages used to be a specialized skill that took years to master.

With AI, you can now produce professional-quality sales copy in hours, not weeks or months.

But the best sales pages don’t just sell features—they sell transformations.

They connect deeply with your audience’s struggles and desires, positioning your offer as the bridge between their current reality and desired future.