So you want to repurpose your Facebook posts into Medium stories?
I get it. You’re creating content on Facebook, putting in the time and effort – yet you’re wondering if that same content could find a new audience and generate better results somewhere else.
You’re not alone.
Most content creators face this exact struggle: spending hours crafting the perfect post only to watch it disappear into the social media void, never reaching its full potential.
Why you should repurpose from Facebook to Medium
Here’s a little-known truth: you never really know what content will resonate on which platform until you try.
Back in 2020, I was creating YouTube videos about note-taking. The videos did okay, but nothing spectacular. On a whim, I decided to repurpose some of those ideas into Medium articles.
What happened next shocked me.
Those repurposed ideas took off on Medium, helping me launch a profitable five-figure course and add 3,000 email subscribers to my list in just 12 weeks.
This difference wasn’t random. It happened because of various factors: different audience demographics, algorithm preferences, content consumption habits, and even the timing of publication.
What might be a mediocre Facebook post could become a viral Medium story – if you understand how to adapt it properly.
The main differences between Facebook and Medium
Facebook is built for quick, scrollable content. It’s social, ephemeral, and primarily focused on connection. Your posts compete with baby photos, political rants, and cat videos in a constantly refreshing feed.
Medium, on the other hand, is a platform for readers. People go to Medium specifically looking for interesting, in-depth content. They have their coffee in hand, ready to consume thoughtful pieces that expand their thinking.
The key differences:
- Length: Facebook rewards brevity; Medium rewards depth
- Formatting: Facebook is casual; Medium demands clean, professional formatting
- Lifespan: Facebook posts disappear quickly; Medium stories can drive traffic for years
- Audience intent: Facebook users are browsing; Medium readers are actively seeking knowledge
Why you should post on Medium
Medium offers what Facebook simply can’t: discoverability beyond your existing network.
With Medium’s recommendation algorithm and publication system, your content can reach thousands of targeted readers who have never heard of you before.
Plus, Medium’s Partner Program lets you earn money based on engagement with your stories. I’ve seen writers earn hundreds or even thousands per month from articles they wrote years ago.
What makes a good Medium story
While Facebook rewards emotional triggers and quick reactions, Medium rewards thoughtfulness and depth.
The best Medium stories typically include:
1. Strong headlines that promise clear value
2. Subheadings that break up the content logically
3. Personal experiences mixed with actionable insights
4. Clean, simple formatting with purposeful white space
5. Images that enhance (not distract from) your message
For example, a Facebook post saying “Just had an amazing breakthrough with my productivity system!” might become a Medium article titled “The 15-Minute Morning Routine That Doubled My Daily Output” with detailed steps, personal anecdotes, and specific results.
Build Your Swipe File Of Winning Medium Content
The most effective way to create successful Medium content isn’t guesswork – it’s research.
Start by finding Medium stories that are already performing well, especially from writers who are relatively new to the platform.
Why focus on newer writers rather than established gurus? Because established Medium writers can get traction posting almost anything due to their existing follower base. New writers who get significant engagement are following patterns that actually work for newcomers.
Look for:
- Stories with high clap counts (100+)
- Stories with lots of comments
- Stories recommended by Medium’s editors
- Stories from writers with small-to-medium followings
Yes, this requires upfront work. But this research will save you months of trial and error.
Download my free templates of winning Medium content formats here.
Set up an automation to turn Facebook Posts to Medium Stories
Okay, so now that you’ve have these laid out…
You could either do this manually like a monkey.
Hire a VA that you need to train for weeks on Fiverr…
Or (my favorite way):
You could use AI and automation tools to make this process as smooth as butter.
Here’s an example:
As soon as you post on Facebook, an automation workflow can trigger that pulls your content, expands it using AI, formats it for Medium, and either publishes directly or sends you a draft for final approval.
Tools like Zapier, Make (formerly Integromat), or n8n can set up these workflows with relative ease.
A simple workflow might look like:
1. New Facebook post triggers the workflow
2. The post content is extracted
3. It’s sent to an AI tool (like OpenAI’s API) with a prompt like:
“Transform this Facebook post into a 1000-word Medium article. Expand on the main points, add relevant examples, and format with proper Medium-style headings and subheadings.”
4. The expanded content is formatted
5. It’s either saved as a draft or published directly to Medium
This simple automation can turn a 200-word Facebook post into a fully-formed Medium article in minutes, not hours.
Stop letting your valuable insights die in the Facebook feed. Your knowledge deserves a longer shelf life and a wider audience.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: