How To Turn A Medium Story Into BlueSky Posts (To Grow Your Audience)

So you want to repurpose your content from Medium to Bluesky?

This could get you 100s of new eyeballs each month.

You’ve put in the hours crafting thoughtful Medium stories, and now you’re eyeing Bluesky as your next platform conquest.

Spending hours creating content only to have it sit on one platform, seen by a limited audience.

Meanwhile, new platforms like Bluesky are exploding with opportunity, but who has time to create fresh content from scratch?

What if you could reach an entirely new audience without starting from zero every time?

Why you should repurpose from Medium to Bluesky

Here’s the truth about content creation that most people miss: you never really know which platform will make your content shine brightest.

Back in 2020, I created some YouTube videos about note-taking. They performed okay—nothing spectacular.

Frustrated with the slow growth, I decided to repurpose those videos into Medium articles.

The result?

Those repurposed articles helped me launch a profitable five-figure course and add 3,000 email subscribers to my list in just 12 weeks.

This wasn’t because I suddenly became a better creator. It was because the content found its right audience on a different platform.

This difference stems from various factors:

Each platform has a unique audience demographic
Algorithms prioritize different content types
Even timing and presentation format matter tremendously

The main differences between Medium and Bluesky

Medium is like the sophisticated coffee shop of the internet—long-form, thoughtful content thrives here. Articles typically range from 700-2000 words, with a focus on depth and insight.

Bluesky, however, is more like a dynamic cocktail party. It’s built for shorter posts (up to 300 characters), though you can now add more text in an expandable format. It thrives on personality, quick insights, and community engagement.

While Medium rewards comprehensive exploration of topics, Bluesky celebrates brevity, personality, and moments of brilliance.

Why you should post on Bluesky

Bluesky represents a golden opportunity right now. As a decentralized platform built on the AT Protocol, it’s attracting thought leaders and early adopters who are tired of Twitter/X’s unpredictability.

With its chronological feed and less aggressive algorithm, your content has a fighting chance to be seen by your actual followers. Plus, the platform is still young enough that establishing yourself now could position you as a thought leader before the masses arrive.

What makes good Bluesky content

Success on Bluesky requires understanding its unique environment:

Brevity with impact: Distill your most powerful insights into concise, punchy statements
Visual elements: Include relevant images when possible
Conversation starters: Posts that invite responses perform better
Personality: Inject your authentic voice—Bluesky rewards humanness

For example, instead of posting your entire Medium article about productivity techniques, extract the most counterintuitive finding (“The 3 productivity apps actually making you LESS productive”) and post it as a provocative statement with a supporting image.

Or take your 1,500-word Medium story about creator burnout and extract the most compelling personal anecdote as a standalone Bluesky post.

Build Your Swipe File Of Winning Bluesky content

The most efficient way to create high-performing Bluesky content is to study what’s already working. Each platform operates by its own unwritten rules, and Bluesky is no exception.

Here’s a pro tip: Look for creators who are new to Bluesky but generating significant engagement. The platform veterans might succeed due to their established following rather than optimal content strategy. New accounts with traction are demonstrating what works right now.

This requires some upfront work, but the insights will dramatically improve your repurposing efforts.

Download my free templates of winning Bluesky content here.

Set up an automation to turn Medium stories to Bluesky posts

Okay, so now that you have these insights laid out…

You could either do this manually like a monkey.

Hire a VA that you need to train for weeks on Fiverr…

Or (my favorite way):

You could use AI and automation tools to make this process as smooth as butter.

Here’s an example:

As soon as you publish on Medium, an automation could extract the most quotable sentences, create a compelling Bluesky post, and queue it up for posting—all without you lifting a finger.

You can create automations using tools like:

n8n
Make (formerly Integromat)
Zapier

A simple workflow might look like this:

1. Medium RSS feed triggers when you publish a new story

2. AI service (like ChatGPT API) processes your article with a prompt like: “Extract the 3 most compelling sentences from this Medium article. Then format them into an engaging 250-character Bluesky post that entices readers to want more.”

3. The generated post is sent to your Bluesky account via the API

This takes the manual labor out of repurposing and ensures your best ideas reach both platforms with minimal effort.

Stop letting your brilliant Medium content gather dust on just one platform. Your ideas deserve to be shared widely, and Bluesky is waiting for your unique voice.