How to Repurpose a Blog Post To a Medium Post

So you want to repurpose your blog posts into Medium posts?

But you might be worried that doing this might penalize your SEO?

Wrong.

Medium has a very cool feature that allows you to actually set a canonical URL to your blog post so that you won’t get penalized.

Now, you just have to do it right.

And this article will show you exactly how to do this.

Why you should repurpose from Blog Posts to Medium

Creating content takes time, energy, and creative juice. Why limit that effort to just one platform when you could multiply your return?

There’s also a hidden truth most content creators don’t realize: you never really know which platform will make your content catch fire.

For example, I had YouTube videos about note-taking and the Zettelkasten that didn’t take off, but the same information/content on Medium actually did and helped me launch a profitable course and added almost 3,000 new subscribers to my email list in 4 months. This difference is due to various factors such as the audience, the algorithm, the timing, and so on…

Your blog content might be brilliant, but sitting in your corner of the internet waiting to be discovered. Medium could be the megaphone it deserves.

The main differences between Blog Posts and Medium

Your blog is your home base – you own it completely. You control the design, the user experience, and (hopefully) you’re building an SEO foundation that will serve you for years.

Medium, however, is a ready-made platform with:

Built-in distribution to millions of active readers
A clean, distraction-free reading experience
A partner program that can generate revenue
Publications that can feature your work to their followers

Your personal blog might rely heavily on SEO for traffic, while Medium combines algorithmic recommendations, followers, and publications to get eyes on your work.

Why you should post on Medium

Medium has over 100 million monthly readers actively looking for thoughtful content. Unlike your blog where you’re building traffic from scratch, Medium gives you immediate access to their ecosystem.

Medium readers are typically educated professionals looking to learn something new. If you’re creating expert content, you’re speaking directly to your ideal audience.

Plus, the Medium Partner Program means you can earn based on engagement – something your blog likely isn’t doing for you yet.

Build Your Swipe File Of Winning Medium Content

Okay, so the best way to actually write for Medium is to find content that is already performing well. The reason is because each platform has its own rules.

On Medium, articles with clear formatting, subheadings, and thoughtful storytelling tend to perform better. Personal stories alongside expertise work particularly well, as do list-based articles and how-to guides.

So you want to find specific examples to understand what exactly to extract and rewrite from your blog posts.

PRO TIP: One of the best ways is to always find creators who are new to the platform and actually get a lot of traction. The reason why you don’t want to model the gurus is because they already have traction so they can actually get away by doing things that might not necessarily work for you as a small account.

Yes, this requires a bit of upfront work. But it will be well worth it.

And in case you want a shortcut…

There’s a free social media swipe file that you can grab here. (yup, it’s free.)

Set up an automation to turn Blog Posts to Medium Stories

Okay, so now that you’ve have these laid out, what you can do is use AI and automation tools to make this process as smooth as butter.

As soon you post on your blog, it will then actually be reformatted and used for Medium.

You can start creating automations that utilize specific prompts to save your time.

Tools like n8n, Make (formerly Integromat), or Zapier can help you build these workflows. Here’s a simple example:

1. When a new blog post is published (trigger)

2. Extract the content (action)

3. Pass the content to ChatGPT or a similar AI with this prompt (action):

Take this blog post and reformat it for Medium. Keep the main points but add more personal elements. Include a relevant personal story in the introduction. Break up long paragraphs into smaller ones. Add 2-3 pull quotes that would work well as highlights. Remove any references to my website navigation or sidebar content. Make sure the conclusion invites readers to follow me on Medium for more content.

4. Send the reformatted content to your email or directly to Medium’s API (action)

This simple automation can save you hours of manual reformatting while ensuring your content is optimized for Medium’s specific environment.