So you want to repurpose your Facebook posts into long-form YouTube videos?
I get it. You’ve put hours crafting thoughtful Facebook posts that your audience loves. But they disappear into the algorithm abyss after a few days.
Meanwhile, those same ideas could be working harder for you on YouTube where content lives forever, builds passive income, and reaches entirely new audiences.
The question isn’t whether you should repurpose this content—it’s why haven’t you started already?
Why you should repurpose from Facebook to YouTube
Let me tell you something most content creators miss: you never really know which platform your ideas will resonate with most until you try.
Back in 2020, I created a series of YouTube videos about note-taking systems. They performed… okay. Nothing special. But on a whim, I decided to repurpose the core concepts into written articles on Medium.
What happened next shocked me.
Those repurposed articles absolutely exploded, leading to a 5-figure course launch and adding 3,000 email subscribers to my list in just 12 weeks. All from content that was essentially “recycled” from another platform.
This isn’t unusual. Content often performs differently across platforms due to:
- Different audience demographics and preferences
- Platform-specific algorithms favoring certain content styles
- Timing and consumption habits unique to each platform
- Format advantages (YouTube’s searchability vs Facebook’s here-and-gone feed)
The beauty of repurposing is you’ve already done the hardest part—creating the original idea. Now you’re just reformatting it for a new audience.
The main differences between Facebook and YouTube
Before you start converting those Facebook posts, understand the fundamental differences between these platforms:
Facebook:
- Short-form, quick consumption
- Benefits from emotional, shareable hooks
- Limited lifespan (usually just days)
- Text and image-driven
- Audience in “scrolling mode”
YouTube:
- Long-form, in-depth content
- Rewards watch time and engagement
- Evergreen content that can drive views for years
- Video-first platform requiring visual stimulation
- Audience in “learning or entertainment mode”
Why you should post on YouTube
YouTube is the second-largest search engine in the world (after Google, which owns it). Unlike Facebook where content gets buried, YouTube videos can generate views, subscribers, and income for years without additional work.
The platform rewards expertise and depth—exactly what you have if you’ve been sharing valuable insights on Facebook. Plus, YouTube viewers have higher purchase intent than social scrollers, making them ideal prospects for your products or services.
What makes good YouTube content
To successfully transition from Facebook posts to YouTube videos, focus on these elements:
Value depth: Expand your Facebook ideas into comprehensive explorations. A 300-word post can become a 15-minute video that covers the topic thoroughly.
Engaging visuals: Even talking-head videos need visual variety. Include slides, screenshots, or B-roll footage to break up the monotony.
Strong hooks: You have 15 seconds to capture attention. Start with your most compelling point, not a lengthy introduction.
Clear structure: Unlike Facebook’s informal nature, successful YouTube videos usually follow a clear outline that viewers can follow.
For example, if your Facebook post discussed “5 Morning Habits of Successful Entrepreneurs,” your YouTube video might expand each habit into its own 3-minute segment with examples, research, and personal anecdotes.
Build Your Swipe File Of Winning YouTube Content
Before creating your first repurposed video, study what already works on the platform.
Focus specifically on creators who are relatively new but gaining traction quickly. The mega-stars with millions of subscribers can get away with approaches that wouldn’t work for someone starting out.
Look for creators in your niche with 10,000-100,000 subscribers who are seeing strong growth. Analyze:
- How they structure their intros
- What thumbnails are getting clicks
- How they use graphics and visual elements
- Their video pacing and editing style
- How they expand on simple concepts
This research phase is crucial—don’t skip it! Understanding platform-specific success patterns will save you months of trial and error.
Download my free swipe file of winning YouTube content templates here.
Set up an automation to turn Facebook Posts to YouTube videos
Okay, so now that you’ve have these laid out…
You could either do this manually like a monkey.
Hire a VA that you need to train for weeks on Fiverr…
Or (my favorite way):
You could use AI and automation tools to make this process as smooth as butter.
Here’s an example:
As soon as you post on Facebook, an automation could extract the key points, expand them into a full script, and prepare your YouTube outline.
Using tools like n8n, Make (formerly Integromat), or Zapier, you can create workflows that:
1. Capture new Facebook posts via API
2. Send the post content to an AI tool with a prompt like: “Transform this Facebook post into a detailed YouTube script. Expand each point with examples, add an engaging introduction and conclusion, and suggest 3 potential B-roll visuals for each section.”
3. Deliver the expanded script to your preferred tool (Google Docs, Notion, etc.)
The goal isn’t to eliminate your input completely—it’s to handle the heavy lifting so you can focus on adding your personal touch and recording the actual video.
Don’t let perfect be the enemy of done. Start with one Facebook post that performed well, expand it manually for YouTube, and build your automation as you go.
Your future self will thank you when you’re consistently publishing on YouTube without doubling your workload.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: