So you want to repurpose your Facebook posts into blog content?
I get it. You’ve been pouring your expertise into Facebook updates that get a flurry of engagement… then disappear into the algorithmic abyss 48 hours later.
Meanwhile, your website sits there—hungry for fresh content that could be attracting organic traffic for years to come.
What a waste of perfectly good ideas, right?
Why you should repurpose from Facebook to blog posts
Here’s something most content creators miss: you never truly know which platform will make your content shine brightest.
In 2020, I created a series of YouTube videos about note-taking systems. They performed decently—a few thousand views each. Nothing spectacular.
On a whim, I decided to repurpose those exact same ideas into Medium articles.
The results? Those repurposed articles exploded. Within weeks, I had added 3,000 email subscribers to my list and launched a five-figure course that completely changed my business trajectory.
All from content that already existed.
This difference happens because of several factors:
- Different audience demographics on each platform
- Platform-specific algorithms favoring certain content styles
- Timing and trend alignment
- Content consumption preferences (some people prefer reading over watching)
The main differences between Facebook and blog posts
Facebook posts are designed for immediate engagement in a scrolling feed:
- Short, punchy, and emotionally charged
- Often personal or opinion-based
- Designed to spark comments and shares
- Disappear quickly from visibility
- Limited formatting options
Blog posts serve a completely different purpose:
- Comprehensive, structured, and searchable
- Optimized for search engines and evergreen value
- Include helpful subheadings, images, and formatting
- Can rank for years, bringing consistent traffic
- Establish topical authority in your niche
Why you should post on your blog
Unlike Facebook’s rented land where you’re at the mercy of algorithms, your blog is digital real estate you own.
Blog content:
- Builds long-term SEO equity
- Serves as cornerstone content for your business
- Can be internally linked to create a knowledge ecosystem
- Positions you as a true subject matter expert
- Creates valuable assets that can be repurposed into other formats (like courses)
What makes a good blog post
The best blog posts solve specific problems with depth and clarity. They’re not just opinion pieces—they’re comprehensive resources.
For example, instead of a Facebook post saying “I love the Pomodoro technique for productivity!”, a strong blog post would be “How to Implement the Pomodoro Technique: A Step-by-Step Guide for Knowledge Workers.”
Good blog posts also incorporate:
- Research and data points
- Visual aids like screenshots or infographics
- Clear subheadings that make content skimmable
- Actionable steps rather than vague advice
- Internal and external links to authoritative sources
Build Your Swipe File Of Winning Blog Content
The fastest path to creating high-performing blog posts is studying what’s already working.
Here’s the key: don’t just analyze the A-list bloggers with massive audiences. They can get away with shortcuts because of their existing authority.
Instead, find creators who’ve recently gained traction from a small starting point. Their success is more replicable because they’re working with the current algorithms and reader preferences.
Look for:
- Posts ranking on page 1 for your target keywords
- Articles with high comment engagement
- Content that earns backlinks from quality sites
- Posts frequently shared on social media
This upfront research pays major dividends in creating content that actually performs.
Download my free templates of winning blog post structures here.
Set up an automation to turn Facebook posts to blog articles
Okay, so now that you’ve laid the groundwork…
You could either do this manually like a monkey.
Hire a VA that you need to train for weeks on Fiverr…
Or (my favorite way):
You could use AI and automation tools to make this process as smooth as butter.
Here’s an example:
As soon as you post on Facebook, an automation could extract that content, expand it using AI, and create a draft blog post in your WordPress site.
Tools like Make (formerly Integromat), Zapier, or n8n can handle this workflow:
1. Facebook post trigger
2. Extract post content
3. Send to AI expansion (using ChatGPT API)
4. Format into blog structure
5. Create draft in WordPress
A simple prompt could be:
“Transform this Facebook post into a comprehensive 1,000-word blog article. Expand on each point, add relevant subheadings, include an introduction and actionable conclusion. Maintain the original voice and expertise level.”
This automation alone could save you 2-3 hours per blog post while ensuring your best ideas reach a wider audience.
Stop letting your Facebook wisdom evaporate into the digital void. Turn those posts into lasting content assets that work for you 24/7.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: