So you want to repurpose your blog posts into LinkedIn shorts/videos?
You’ve spent hours crafting those detailed blog posts. They’re packed with insights, well-researched, and represent your expertise perfectly. But they’re just sitting on your website, when they could be working harder for you.
Maybe you’re thinking: “Do I really need to create entirely new content for LinkedIn?”
Or perhaps: “Will my long-form blog content even translate to LinkedIn’s quick-consumption format?”
I get it. You want maximum ROI on your content without spending all your waking hours creating new material from scratch.
Why You Should Repurpose Blog Posts to LinkedIn Shorts/Videos
Here’s the truth most content creators miss: you never really know what kind of content is going to resonate better on which platform until you try.
Back in 2020, I was creating YouTube videos about note-taking systems. The videos were doing okay—a few thousand views each. But when I decided to repurpose that same content as articles on Medium, something unexpected happened.
Those repurposed articles exploded. Within 12 weeks, I had added 3,000 email subscribers to my list and generated enough interest to launch a profitable course.
All from content I had already created.
This difference in performance isn’t random. It happens because of various factors:
- Different platforms attract different audience segments
- Algorithms favor different content styles
- Timing and trends vary across platforms
- Your personal brand might resonate differently in different spaces
The Main Differences Between Blog Posts and LinkedIn Shorts/Videos
Blog posts are typically:
- Longer (800+ words)
- More detailed with multiple sections
- Optimized for SEO
- Consumed at the reader’s pace
- Often discovered through search
LinkedIn shorts/videos are:
- Brief (under 3 minutes for videos)
- Focused on a single key takeaway
- Designed for scrolling feeds
- Often more personal and conversational
- Built for engagement (comments, reactions)
Why You Should Post on LinkedIn
LinkedIn’s algorithm has evolved significantly in the past few years. The platform now rewards creators who post consistently with massive organic reach that would cost thousands to achieve on other platforms.
But here’s the real opportunity: LinkedIn’s professional audience is primed to convert. They’re already in a business mindset when scrolling, making them more receptive to business-related offers than audiences on TikTok or Instagram.
What Makes Good LinkedIn Short/Video Content
The best LinkedIn content typically follows these patterns:
1. Starts with a hook that stops the scroll
2. Delivers a single, actionable insight
3. Tells a brief story or shares a specific example
4. Includes a simple call-to-action
For videos specifically:
- Keep them under 3 minutes (90 seconds is often ideal)
- Use captions (85% of LinkedIn videos are watched without sound)
- Focus on one clear message
- Front-load the value (don’t save the best for last)
For example, a 1,500-word blog post about “7 Ways to Improve Your Email Marketing” could become seven different LinkedIn shorts, each focusing on a single technique with a specific example.
Build Your Swipe File Of Winning LinkedIn Content
Don’t just blindly convert your blog posts to LinkedIn content. Study what’s already working.
The best approach is to find creators who are relatively new to LinkedIn but getting exceptional engagement. These people haven’t yet built massive followings, but their content is clearly resonating.
Why not study the big names? Because established LinkedIn influencers can often get engagement regardless of content quality—their large following creates momentum even for mediocre posts.
Instead, look for people who have been on the platform less than a year but are consistently getting hundreds of reactions and comments. Their success is more likely based on content strategy than established reach.
This requires some upfront work, but it will pay dividends when you repurpose your content.
For a head start, download my free collection of winning LinkedIn templates from creators who’ve turned simple blog posts into viral LinkedIn content. Get the templates here.
Set up an Automation to Turn Blog Posts to LinkedIn Shorts/Videos
Okay, so now that you have these insights laid out…
You could either do this manually like a monkey.
Hire a VA that you need to train for weeks on Fiverr…
Or (my favorite way):
You could use AI and automation tools to make this process as smooth as butter.
Here’s an example:
As soon as you publish a new blog post, an automation can extract key points and transform them into LinkedIn-ready content formats.
You can set up these workflows using tools like:
- Make (formerly Integromat)
- Zapier
- n8n
A simple workflow might look like this:
1. Blog post published → webhook triggered
2. AI tool extracts 3-5 main points
3. Each point gets transformed via a LinkedIn-optimized prompt
4. Results are sent to you for review before posting
Here’s a basic prompt you could use in your automation:
“Transform the following blog post excerpt into a 150-word LinkedIn post with a strong hook, one main insight, and a conversation starter question. Make it personal and conversational: [BLOG EXCERPT]”
Tools like Make can connect your blog’s RSS feed to AI services like ChatGPT and then to scheduling tools like Buffer or Hootsuite.
Stop letting your valuable blog content gather dust when it could be working double-time for you on LinkedIn.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: