So you want to repurpose your blog posts into LinkedIn posts?
Smart move. Many content creators spend hours crafting valuable blog content only to let it live in one corner of the internet.
Meanwhile, your ideal audience is scrolling through LinkedIn right now, potentially missing your expertise completely.
Why you should repurpose from Blog Posts to LinkedIn
Repurposing content isn’t just about saving time (though that’s a nice bonus). It’s about strategic content distribution.
You never really know what kind of content is going to resonate where.
For example, I had YouTube videos about note-taking and the Zettelkasten that didn’t take off, but the same information/content on Medium actually did and helped me launch a profitable course and added almost 3,000 new subscribers to my email list in 4 months. This difference is due to various factors such as the audience, the algorithm, the timing, and so on…
When you repurpose blog content for LinkedIn, you’re essentially taking your best ideas and adapting them for a platform with 875+ million users, many of whom are decision-makers and professionals actively looking for valuable insights.
The main differences between Blog Posts and LinkedIn Posts
Understanding these differences is crucial for successful repurposing:
Blog Posts:
- Typically 1,000-2,500+ words
- SEO-optimized for search discovery
- Comprehensive coverage of topics
- Visual elements throughout
- Evergreen content strategy
LinkedIn Posts:
- Optimal length around 1,300 characters (roughly 225 words)
- Algorithm favors engagement and conversation
- Professional, solution-oriented tone
- Limited formatting options
- More immediate, conversational style
Why you should post on LinkedIn
LinkedIn offers unique advantages, especially for knowledge entrepreneurs:
- Direct access to decision-makers and professionals
- Posts can go viral through professional networks
- Built-in credibility from your professional profile
- High-intent audience actively seeking solutions
- Organic reach still possible compared to other platforms
For experts looking to monetize their knowledge, LinkedIn is a goldmine of potential clients, students, and collaborators.
Build Your Swipe File Of Winning LinkedIn Content
Okay, so the best way to actually write for LinkedIn is to find content that is already performing well. The reason is because each platform has its own rules.
LinkedIn’s algorithm loves personal stories, bulleted actionable advice, and conversation starters that encourage comments—quite different from the comprehensive, keyword-rich approach of successful blog posts.
So you want to find specific examples to understand what exactly to extract and rewrite.
PRO TIP: One of the best ways is to always find creators who are new to the platform and actually get a lot of traction. The reason why you don’t want to model the gurus is because they already have traction so they can actually get away by doing things that might not necessarily work for you as a small account.
Yes, this requires a bit of upfront work. But it will be well worth it.
And in case you want a shortcut…
There’s a free social media swipe file that you can grab here. (yup, it’s free.)
Set up an automation to turn Blog Posts to LinkedIn Posts
Okay, so now that you’ve have these laid out, what you can do is use AI and automation tools to make this process as smooth as butter.
As soon as you publish a post on your blog it will then be transformed into LinkedIn-ready content.
You can start creating automations by utilizing specific prompts to save your time.
Here’s a simple workflow using Zapier:
1. Trigger: New blog post published on your website
2. Action: Extract the blog post title, introduction, and key points
3. Action: Send to ChatGPT with this prompt:
Transform this blog content into a LinkedIn post of about 1,300 characters. Keep the professional tone but make it more conversational. Extract the most valuable insight, include a personal angle, and end with a question to encourage comments. Format with line breaks for readability. Mention that the full article is available on my blog (link in comments).
4. Action: Send the output to your email or a scheduling tool
Tools like n8n, Make, or Zapier can all handle this type of workflow, letting you maintain a consistent LinkedIn presence without the manual work of rewriting each blog post.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: