So you want to repurpose your content from blog posts to X posts?
You’ve spent hours crafting valuable blog content. Now it’s sitting there, reaching only a fraction of your potential audience.
Meanwhile, X (formerly Twitter) is buzzing with conversations in your niche. Your expertise could be part of those conversations, expanding your reach and driving traffic back to your site.
Why you should repurpose from blog posts to X
Repurposing content isn’t just about saving time—it’s about maximizing the return on your creative investment.
The truth is, you never really know what kind of content is going to resonate until you put it out there in different formats and on different platforms.
For example, I had YouTube videos about note-taking and the Zettelkasten that didn’t take off, but the same information/content on Medium actually did and helped me launch a profitable course and added almost 3,000 new subscribers to my email list in 4 months. This difference is due to various factors such as the audience, the algorithm, the timing, and so on…
Each platform has its own unique audience and algorithm. By adapting your blog content for X, you’re not just recycling—you’re reimagining it for a new context.
The main differences between blog posts and X posts
Blog posts and X posts couldn’t be more different:
- Blog posts: Long-form (800-2000+ words), SEO-optimized, comprehensive coverage of topics
- X posts: Ultra-concise (280 characters), conversational, immediate, often part of broader discussions
Converting between these formats requires more than just cutting things down. It requires rethinking how your ideas can work in a completely different content ecosystem.
Why you should post on X
X offers unique opportunities that blogs can’t match:
- Real-time engagement with your audience
- The potential for content to go viral through retweets
- Direct conversations with influencers in your space
- Building a personal brand through consistent sharing of ideas
- Driving traffic back to your longer-form content
Plus, the barrier to entry is low. Creating content for X takes minutes, not hours.
Build Your Swipe File Of Winning X Content
Okay, so the best way to actually find or actually write for X is to find content that is already performing well. The reason is because each platform has its own rules.
On X, threads about actionable tips often outperform single tweets. Posts with strong opinions tend to get more engagement than neutral statements. Analytics screenshots frequently generate high engagement.
So you want to find specific examples to understand what exactly to extract and rewrite.
PRO TIP: One of the best ways is to always find creators who are new to the platform and actually get a lot of traction. The reason why you don’t want to model the gurus is because they already have traction so they can actually get away by doing things that might not necessarily work for you as a small account.
Yes, this requires a bit of upfront work. But it will be well worth it.
And in case you want a shortcut…
There’s a free social media swipe file that you can grab here. (yup, it’s free.)
Set up an automation to turn blog posts to X posts
Okay, so now that you’ve have these laid out, what you can do is use AI and automation tools to make this process as smooth as butter.
As soon you post on your blog it will then actually perform and actually use this for X.
You can start creating automations by that utilize specific prompts to save your time.
Tools like n8n, Make (formerly Integromat), or Zapier can help you set up these workflows. Here’s a simple example:
1. When a new blog post is published (trigger)
2. Extract the title, key points, and conclusion
3. Send to an AI tool with a specific prompt
4. Post the generated content to X
A simple prompt for this workflow might look like:
Transform the following blog post excerpt into 3-5 engaging X posts (280 characters max each). Include the most valuable insights, make them conversational, and add 2-3 relevant hashtags. The blog post is about: [TITLE]. Here are the key points: [POINTS]. The core message is: [CONCLUSION].
This prompt will help the AI understand exactly what you need, without you having to manually rewrite each blog post.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: