So you want to repurpose your blog content into TikTok videos?
Smart move.
Most content creators are sitting on goldmines of valuable information that’s trapped in one format, on one platform.
The truth is, you don’t really know what type of content is going to resonate until you test it across multiple channels.
For example, I had YouTube videos about note-taking and the Zettelkasten that didn’t take off, but the same information on Medium actually did and helped me launch a profitable course and added almost 3,000 new subscribers to my email list in 4 months. This difference is due to various factors such as the audience, the algorithm, the timing, and so on…
Let’s break down how you can turn those blog posts into TikTok gold.
Why you should repurpose from Blog Posts to TikTok
Blog posts are detailed, comprehensive, and great for SEO. But they’re also:
- Time-consuming to create
- Limited to people actively searching for your content
- Missing the algorithmic distribution power of social platforms
TikTok, on the other hand, puts your content in front of new audiences who didn’t even know they were looking for it.
Plus, each blog post likely contains 5-10 TikTok-worthy insights that can be extracted and repurposed.
The main differences between Blogs and TikTok
Blog posts and TikTok videos exist in completely different universes:
Blog Posts:
- Text-based, long-form content (800-2500+ words)
- Consumed at the reader’s pace
- Comprehensive coverage of topics
- Audience arrives through search or direct links
TikTok Videos:
- Visual, ultra-short form content (15-60 seconds is the sweet spot)
- Fast-paced, attention-grabbing
- Single, focused point or hook
- Audience discovers content through the algorithm
Why you should post on TikTok
TikTok offers something rare in today’s saturated content world: organic reach.
While Facebook and Instagram make it increasingly difficult to reach audiences without paying, TikTok’s algorithm is still relatively generous with distribution for creators of all sizes.
It’s also where millions of knowledge-hungry professionals are spending their time. Contrary to popular belief, TikTok isn’t just dancing teenagers anymore – it’s full of experts in every niche looking to learn and connect.
Build Your Swipe File Of Winning TikTok Content
Okay, so the best way to actually find or actually write for TikTok is to find content that is already performing well. The reason is because each platform has its own rules.
TikTok rewards:
- Strong opening hooks (first 3 seconds are crucial)
- Clear, concise information delivery
- Simple educational concepts that feel like “aha” moments
- Authentic delivery over polished production
So you want to find specific examples to understand what exactly to extract and rewrite.
PRO TIP: One of the best ways is to always find creators who are new to the platform and actually get a lot of traction. The reason why you don’t want to model the gurus is because they already have traction so they can actually get away by doing things that might not necessarily work for you as a small account.
Yes, this requires a bit of upfront work. But it will be well worth it.
And in case you want a shortcut…
There’s a free social media swipe file that you can grab here. (yup, it’s free.)
You’re absolutely right. Let’s restructure the article with these improvements. I’ll focus on emphasizing the angle first, then provide specific format recommendations, and detail the workflow based on different blog post types:
Revised “Workflow” Section
Getting the Right Angle for Your TikTok Content
Before diving into the mechanics of repurposing, it’s crucial to understand that the angle of your TikTok video will make or break its performance. Unlike blog posts where readers commit several minutes to your content, TikTok viewers decide within seconds whether to keep watching.
Your blog post likely contains multiple angles and perspectives on a topic. The key is identifying which specific angle will work best as a standalone piece that captures attention immediately.
Winning TikTok Formats for Repurposed Blog Content
Based on your blog post type, here are formats that consistently perform well:
- List-Based Posts → “5 Tips” Format
- Example: “5 productivity hacks I’ve used to write 100 blog posts in a year”
- Works because: Viewers know exactly what they’re getting and the perceived value
- How-To Posts → Problem-Solution Format
- Example: “The reason your content isn’t getting views is this one mistake…”
- Works because: Addresses a specific pain point with immediate value
- Personal Experience Posts → Story-Based Revelation
- Example: “I tried the Zettelkasten method for 30 days, here’s what actually happened”
- Works because: Authentic experiences create connection and trust
- Case Study Posts → Results-First Format
- Example: “How I added 3,000 subscribers in 4 months with this content strategy”
- Works because: Leading with tangible results hooks achievement-oriented viewers
- Industry Analysis Posts → Contrarian Take Format
- Example: “Everyone’s wrong about repurposing content. Here’s why…”
- Works because: Pattern interrupts catch attention in saturated spaces
Creating Your Repurposing Workflow
Your workflow will depend entirely on the type of blog post you’re repurposing:
For List-Based Posts:
- Extract each list item as a potential standalone video
- Prioritize items with the most surprising or counterintuitive advice
- Format script as: Hook stating the problem → Mention you have X solutions → Deliver the most valuable tip first → Tease full list in bio link
For How-To Content:
- Identify the most common mistake people make related to your how-to
- Create script focusing on the mistake and your unique solution
- Format as: Identify pain point → Reveal common mistake → Demonstrate your solution → Direct to blog for detailed implementation
For Personal Story Content:
- Extract the most emotional or surprising moment from your experience
- Build angle around the transformation (before/after)
- Format as: Relatable situation → Turning point → Key lesson learned → Where to learn more
For Data-Heavy Content:
- Find the most surprising statistic or finding
- Create a script that builds anticipation before revealing the data point
- Format as: Common belief → Why it’s wrong → Surprising data → Where to see complete analysis
Remember that each blog post likely contains 3-7 potential TikTok angles. The key is not trying to compress your entire post into one video, but rather extracting the most compelling hooks that can stand alone while encouraging viewers to seek out the full content.
Automating the Extraction Process
Now let’s implement that automation workflow we discussed:
- When new blog post publishes → Trigger workflow
- Extract content → Segment by potential angles
- For each angle → Generate TikTok script using this prompt template:
Analyze this blog section about [TOPIC] and create a TikTok script that:
1. Opens with a 5-second hook capturing attention
2. Delivers one clear, valuable insight
3. Includes a specific call-to-action to read the full post
4. Can be delivered in 30 seconds or less
5. Uses conversational language appropriate for [TARGET AUDIENCE]
This approach ensures your TikTok content maintains the substance of your blog while adapting to the platform’s unique requirements for angle, pacing, and delivery.
Set up an automation to turn Blog Posts to TikTok
Okay, so now that you’ve have these laid out, what you can do is use AI and automation tools to make this process as smooth as butter.
As soon as you publish a post on your blog, it will then actually perform and actually use this for TikTok.
You can start creating automations that utilize specific prompts to save your time.
Tools like n8n, Make (formerly Integromat), or Zapier can help you set up workflows that automatically:
1. Extract key points from new blog posts
2. Generate TikTok script ideas
3. Notify you when it’s time to record
Here’s a simple workflow example using Make:
Trigger: RSS feed detects new blog post
↓
Action: Extract blog post content
↓
Action: Send to AI service with this prompt:
Extract 5 key insights from this blog post that would make engaging 30-second TikTok videos. For each insight, write a catchy hook, the main point, and a call-to-action. Format each as a short script that can be read in 30 seconds or less.
↓
Action: Send results to your email or project management tool
This simple automation turns every blog post into 5 ready-to-record TikTok scripts!
When recording, remember:
- Shoot vertically
- Get straight to the point
- Add simple text overlays for key points
- Use natural lighting
- Speak casually but with authority
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: