So you want to repurpose your blog posts into YouTube videos?
Smart move.
Turning your written content into video format isn’t just about reaching a new audience – it’s about maximizing the return on the knowledge you’ve already packaged.
Being on multiple platforms isn’t just a nice-to-have these days. It’s practically essential.
Because you never really know where your content is going to resonate.
Why you should repurpose blog posts to YouTube
Here’s the thing about content creation: you never really know where your ideas will resonate most.
For example, I had YouTube videos about note-taking and the Zettelkasten that didn’t take off, but the same information/content on Medium actually did and helped me launch a profitable course and added almost 3,000 new subscribers to my email list in 4 months.
This difference is due to various factors such as:
- the audience,
- the algorithm,
- the timing,
- and so on…
When you repurpose blog content to YouTube, you’re:
- Reaching the second largest search engine in the world
- Tapping into YouTube’s 2+ billion monthly active users
- Creating assets that can drive traffic back to your blog
- Building multiple income streams from the same information
- Establishing authority across different platforms
Instead of starting from scratch every time, you’re leveraging what already works.
The main differences between blog posts and YouTube videos
Blog posts and YouTube videos might convey similar information, but they’re fundamentally different mediums with different strengths:
Blog Posts:
- Text-based, scan-friendly format
- Typically consumed at the reader’s pace
- Easy to reference specific information
- Can be more in-depth and technical
- Require no production equipment
YouTube Videos:
- Visual and auditory engagement
- Linear consumption (harder to “scan”)
- More personality-driven
- Can demonstrate concepts more clearly
- Higher production requirements
Why you should post on YouTube
YouTube offers distinct advantages that blogging simply can’t match:
- Engagement: Viewers typically spend more time watching videos than reading articles
- Monetization opportunities: Ad revenue, sponsorships, affiliate marketing
- Discoverability: YouTube suggests related content, potentially bringing you new audiences
- Personal connection: Viewers feel like they know you, building faster loyalty
- Demonstration power: Some concepts are simply better shown than described
Build Your Swipe File Of Winning YouTube Content
Okay, so the best way to actually find or actually write for YouTube is to find content that is already performing well. The reason is because each platform has its own rules.
YouTube viewers typically want different things than blog readers:
- Shorter intros (get to the point within 30 seconds)
- More personality and storytelling
- Visual demonstrations rather than lengthy explanations
- Clear, actionable takeaways
So you want to find specific examples to understand what exactly to extract and rewrite.
PRO TIP: One of the best ways is to always find creators who are new to the platform and actually get a lot of traction. The reason why you don’t want to model the gurus is because they already have traction so they can actually get away by doing things that might not necessarily work for you as a small account.
Yes, this requires a bit of upfront work. But it will be well worth it.
And in case you want a shortcut…
There’s a free social media swipe file that you can grab here. (yup, it’s free.)
Set up an automation to turn blog posts to YouTube videos
Okay, so now that you’ve have these laid out, what you can do is use AI and automation tools to make this process as smooth as butter.
As soon you publish a post on your blog, it will then actually perform and actually use this for YouTube.
You can start creating automations that utilize specific prompts to save your time.
Here’s a simple workflow using tools like n8n, Make, or Zapier:
1. Trigger: New blog post published
2. Extract: Pull the blog content
3. Transform: Use AI to convert blog post to script
4. Create: Generate visuals or slides
5. Produce: Assemble into a video
A simple AI prompt you might use could be:
Transform this blog post into a YouTube script that’s conversational, engaging, and under 10 minutes when read aloud. Include timestamps for key sections, a hook for the first 30 seconds, and a clear call-to-action at the end. Add notes for visuals or demonstrations where appropriate.
Tools specifically useful for this workflow:
- Descript: Turn your script into a video with automated editing
- Make: Create a workflow that triggers when you publish a blog
- Zapier: Connect your blog to AI tools and video creation platforms
- n8n: Set up self-hosted automation for more control
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: