So you want to repurpose your blog posts to Medium?
Doing this could get you 1000s for extra views with little work.
Yet, most content creators spend hours crafting the perfect blog post only to let it gather digital dust on their website.
When you repurpose your blog content for Medium, you’re essentially giving your ideas a second life in front of a whole new audience that’s actively seeking quality content.
Why You Should Repurpose Blog Posts to Medium
There’s a golden opportunity hiding in plain sight: your existing content.
The truth is, you never really know what kind of content is going to resonate until you put it in front of different audiences on different platforms.
For example, I had YouTube videos about note-taking and the Zettelkasten that didn’t take off, but the same information/content on Medium actually did and helped me launch a profitable course and added almost 3,000 new subscribers to my email list in 4 months. This difference is due to various factors such as the audience, the algorithm, the timing, and so on…
Repurposing isn’t just copying and pasting. It’s strategic recycling that saves you time while expanding your reach.
The Main Differences Between Blog Posts and Medium Stories
Before you dive in, understand that Medium isn’t just another blog platform:
1. Audience Intent: Blog readers find you through search or your existing audience, while Medium readers discover content through the platform’s algorithm and curation.
2. Formatting: Medium has a clean, minimalist aesthetic with fewer distractions and limited formatting options compared to your own blog.
3. Distribution: Medium has built-in distribution through publications, topic tagging, and its recommendation system.
4. Monetization: Medium has its Partner Program where you can earn based on member engagement, unlike direct monetization on your blog.
Why You Should Post on Medium
Medium gives you immediate access to a built-in audience of millions of readers actively looking for quality content.
The platform’s recommendation algorithm means your story can reach people who would never find your blog otherwise.
Plus, Medium’s domain authority helps your content rank in search engines much faster than a new blog might, especially if you’re published in top publications.
Build Your Swipe File Of Winning Medium Content
Okay, so the best way to actually write for Medium is to find content that is already performing well. The reason is because each platform has its own rules.
For example, headlines that work on your blog (“10 Ways to Build an Email List”) might need tweaking for Medium (“I Built a 10,000-Person Email List in 6 Months—Here’s Exactly How”).
Medium readers love personal stories, data-backed insights, and practical, actionable advice. They tend to engage more with content that feels genuine rather than overly promotional.
So you want to find specific examples to understand what exactly to extract and rewrite.
PRO TIP: One of the best ways is to always find creators who are new to the platform and actually get a lot of traction. The reason why you don’t want to model the gurus is because they already have traction so they can actually get away by doing things that might not necessarily work for you as a small account.
Yes, this requires a bit of upfront work. But it will be well worth it.
And in case you want a shortcut…
There’s a free social media swipe file that you can grab here. (yup, it’s free.)
Set up an Automation to Turn Blog Posts to Medium Stories
Okay, so now that you’ve actually had these laid out, what you can do is you can create an automation. As soon as you post on your blog it will then actually perform and actually use this for Medium.
And this is where AI can, you know, come into play.
You can create these automations by creating specific prompts for that.
Tools like n8n, Make (formerly Integromat), or Zapier make this process relatively simple.
Here’s a basic workflow example:
1. Trigger: New blog post published on your website
2. Action 1: Extract the blog post content
3. Action 2: Send the content to an AI tool with a prompt like:
“Reformat this blog post for Medium. Keep the core insights but add a more personal introduction, simplify any complex formatting, and create a Medium-friendly headline that emphasizes benefits or experiences. Make sure the first two paragraphs hook the reader emotionally.”
4. Action 3: Send the reformatted content to your email or directly to Medium’s API
5. Action 4: Notify you that a draft is ready for review
This simple automation can save you hours of manual reformatting while ensuring your content is optimized for a new platform.
Making Medium Work For Your Business
When repurposing your blog posts to Medium, don’t just duplicate content – transform it.
Here are some quick tips to make your Medium stories stand out:
- Focus on storytelling: Even if your original blog post was technical, add personal elements for Medium
- Create custom images: Medium’s layout gives images more prominence
- Simplify formatting: Remove sidebar-type content and complex layouts
- Add a clear call-to-action: Guide Medium readers back to your main platform
Remember to use Medium’s import tool rather than copy-pasting to avoid duplicate content penalties in search engines.
The key is understanding that Medium readers come for stories and insights, not just information.
For more tips on how to repurpose your content and grow your audience with less work, sign up for my free emails below: