How to Repurpose Blog Posts Into Facebook Posts (That Actually Get Engagement)

Creating content takes time. A lot of time.

You spend hours researching, writing, and editing that blog post. Then you hit publish and… crickets.

What if you could get more mileage out of that hard work? What if that same content could reach a completely different audience with just a little tweaking?

That’s where repurposing comes in. And specifically, turning your blog posts into Facebook posts that actually get engagement.

Why you should repurpose from blogs to Facebook

Let’s be honest: creating original content for every platform is exhausting. It’s like running on multiple treadmills at once.

Repurposing is the smart creator’s secret weapon. Take what already works in one place and adapt it for another.

Here’s why this specific conversion—blog to Facebook—makes so much sense:

• Your blog audience and Facebook audience likely have minimal overlap
• Facebook’s algorithm rewards engagement, giving your content new life
• You can test which ideas resonate most before investing in longer-form content

The real opportunity of repurposing lies in platform arbitrage. Some content bombs on one platform but explodes on another.

I’ve seen blog posts that got 50 views turn into Facebook posts with thousands of engagements. This difference isn’t about the idea itself—it’s about platform fit, format, and how the algorithm surfaces content to users.

You simply don’t know what’s going to resonate where until you try. So why not maximize your chances?

The main differences between blogs and Facebook

Before you start copy-pasting your blog post into Facebook, you need to understand the fundamental differences between these platforms:

Blog posts:

• Longer format (1000+ words typically)
• SEO-focused with keywords and structured headings
• Readers are actively searching for information
• More room for nuance and detailed explanations
• Can include multiple images, videos, and links
• Benefits from proper formatting with subheadings, bullet points, etc.

Facebook posts:

• Much shorter (optimal length around 100-250 characters)
• Algorithm favors engagement over search intent
• Readers are passively scrolling, not actively searching
• Must hook attention instantly in a crowded feed
• Limited formatting options
• Single media focus works better than multiple
• Comment section becomes part of the content

Facebook is a social platform first. People come there for connection, not just information. Your Facebook content needs to spark conversation or emotion to perform well.

Unlike your blog where someone might read for 5+ minutes, you have about 2 seconds to grab attention on Facebook before they scroll past.

Build Your Swipe File Of Winning Facebook Content

Okay, so the best way to actually write for Facebook is to find content that is already performing well.

The reason is because Facebook has its own unwritten rules. A viral Facebook post looks nothing like a successful blog post. They have different DNA.

For example:

• Questions perform well on Facebook (“What’s your biggest challenge with _?”)
• Personal stories with emotional hooks get massive engagement
• Short, punchy statements that challenge conventional wisdom
• Posts that explicitly ask for specific comments (“Drop a ❤️ if you agree”)

So you want to find specific examples to understand what exactly to extract and rewrite from your blog posts.

PRO TIP: One of the best ways is to always find creators who are new to the platform and actually get a lot of traction. The reason why you don’t want to model the gurus is because they already have traction so they can actually get away by doing things that might not necessarily work for you as a small account.

Look for creators in your niche who went from 0 to 10,000 followers in their first 3-6 months.

Study their most engaging posts.

• What formats do they use?
• How do they start their posts?
• What type of media do they include?

This requires a little bit of digging upfront. But once you actually found that, this gives you great content formats and templates to model.

In case you don’t want to do the work, there’s a ready-made swipe file on socialswipedeck.com that you can browse. (yup, it’s free.)

Set up an automation to turn blog posts to Facebook posts

Okay, so now that you’ve actually had these laid out, what you can do is you can create an automation. As soon as you publish a blog post, it will then actually perform and actually use this for Facebook.

And this is where AI can, you know, come into play.

You can actually start creating these automations by creating specific prompts for that.

Here are some tools you could use:

• Zapier
• Make
• n8n

Let me show you a SIMPLE workflow with a SIMPLE prompt that works:

1. When a new blog post is published on your website (trigger)
2. Extract the title, first paragraph, and main points
3. Send this to ChatGPT API with the following prompt:

Transform this blog content into an engaging Facebook post of 100-200 characters. Focus on creating curiosity or asking a thought-provoking question. End with a call to action to read more:

Title: {blog_title}
Intro: {first_paragraph}
Key Points: {key_points}

4. Send the generated Facebook post to a review app (Slack, email, etc.)
5. After approval, post to Facebook (or schedule it)

This simple automation can turn every blog post into a Facebook-optimized version without you having to rewrite everything manually.

The best part?

You can tweak the prompt based on what you see working in your swipe file. If questions perform best for you, modify the prompt to focus on turning your blog post into a question-based post.

With this system in place, your blog content gets a second life on Facebook with minimal effort from you. And over time, you’ll learn which types of content resonate best on each platform.

Repurposing isn’t just about saving time—it’s about strategic placement of your ideas where they’ll get the most traction.

And the blog-to-Facebook pipeline is one of the easiest to set up and most rewarding to maintain.