7 Radical Ways to Escape the Content Creation Treadmill

By Matt Giaro

Stop being a slave to algorithms and start enjoying the internet lifestyle.

What’s the point of ditching your 9-to-5 if you end up a slave to your screen?

Because let’s be real: Creating content can feel like feeding a never-satiated beast. Cut one head off this Hydra, and two more pop up, sucking more energy from you.

I’m using the strategies I’ll share with you daily. They allow me to enjoy a 2-hour workday and make 6 figures with internet money.

But it wasn’t all unicorns and rainbows. I had to break my back and burn out two times to get it right.

Let’s see how to reclaim your freedom.

1. Give 99% of platforms the finger

Are you juggling more balls than a circus clown?

You’re hustling to post on:
– X
– YouTube
– LinkedIn
– Instagram
– and who knows where else.

You’re everywhere.

But are you actually getting anywhere? Sure, you’ve been told you need to conquer all platforms like a modern-day Gary the Great. But that’s mythology, not a strategy.

As a solo creator, that’s a one-way ticket to Burnoutville.

Scattering your energy dilutes your impact. The reason is that all platforms are saturated. You can’t succeed in showing up once a week.

Instead, pick one platform.

Hone in on it like a laser beam. Understand its algorithms, engage with its community, and make it your playground for the next six months.

That’s how you become the go-to guy in your niche. Not by spreading yourself thin like overused Nutella.

Go deep on one platform for at least 6 months.

2. Stop burning unnecessary calories

Content creation is brain-draining.

There are just too many things you need to do.

You need to:
– write emails
– write blog/social posts
– create (and launch) digital products
– and the damn list goes on

This is why you need a plan.

The best plan you can come up with is based on the mental state you need to perform each task.

Each task of the creation process requires a specific state of mind:

  • Brainstorming
  • Researching
  • Writing
  • Editing

They’re all different. And when you try to do everything at once, you’re burning your brain to exhaustion.

Instead, batch the tasks that require the same mindset.

What does this look like in practice?

  • Dedicate a slot to brainstorming. Get ALL your content ideas on paper for the next week.
  • Then, transition into writer mode. Unleash those ideas onto the page, or use ChatGPT to get your first draft.
  • Then, on another day, you edit. Polish that rough diamond until it shines.

By batch processing tasks that require a similar mental state, you’re not only making your life easier. But you’re also giving your brain the gift of focus.

Dedicate specific time slots to specific tasks and batch ’em all.

3. Use content recipes

Templates are the equivalent of cooking recipes.

Why reinvent the wheel every time you sit down to write?

Ever heard of AIDA or PAS? If not, Google them. (They’re proven frameworks to help you structure your content in a mouthwatering way – no matter how dry the topic.)

You might ask: “But won’t that make me sound robotic?”


Hollywood films all use the same narrative arc – yet every movie feels like a fresh breeze in a hot summer.

It’s not about being a copy-paste automaton; it’s about having a strong foundation to get creative. Your audience won’t care if you’re using templates because innovation is in the ideas you’re sharing.

But they’ll definitely notice if you’re scrambling to produce half-baked content.

Start using templates.

4. Max out your mental bandwidth

Your brain is more powerful than ChatGPT.

But it needs a heating period to perform at its best.

It’s like editing images and using Photoshop on your computer.

The first image will always take the most time. Why? Because you have to launch Photoshop first. Once running, editing a second, third, or fourth image won’t eat up as much.

The reason? The program is already loaded and running.

Writing is like Photoshop editing.

It’s easier to create more about the same topic in a row instead of switching to a new program – err, topic.

Here’s an example: Let’s assume I’m writing an article about flow. I can write about the same topic from different angles.

  1. A listicle: “7 Tips to Improve Flow.”
  2. A step-by-step tutorial on “How to Trigger Flow State”.
  3. A scientific angle “Why Flow Is the Hidden Technique to Your Success.”
  4. Or simply about “5 Tools or Habits to Reach Flow Faster”

Same topic, different angles.

Write those pieces in a row. Schedule them out. Don’t publish all articles in a row. Mix other articles in between. This will give your audience some variety, and save you precious hours.

Nobody will notice you wrote them in one sitting (and used the same ideas.)

5. Build a library of first drafts

Human brains are sieves.

We forget most of the things we learn. That’s why you can’t remember more than 3 ideas from the last book you spent 5 hours reading.

The solution to that dilemma? Taking notes.

Consuming content without taking notes is like window shopping for groceries. You walk away empty-handed.

When you stumble across an idea or nugget of wisdom in a podcast or article, jot it down.

Don’t trust Future You to remember. Future You has other things to worry about.

Some people might think that this is extra work. It ain’t.

Taking notes is actually content creation.

When you take notes, you’re basically writing your first draft while consuming that content. As a result, you’re more likely to remember and recall that information later down the road.

Here’s how to kill two birds with one stone:

Rewrite each concept you stumble across in your own words – add your own spin to it. And voila. Your notes become your first draft, your raw material.

It also frees you up from having to do the ‘research’ just before sitting down and write.

6. Capture your best ideas on the go

Your best ideas won’t show up in front of a screen.

I get my best ideas in the shower, before taking a nap, or while driving.

It’s not a fluke. It’s neuroscience.

That’s because not actively thinking about something activates your Default Mode Network (DMN). This mental state is like flipping on a subconscious idea factory.

But if you’re not prepared, those ideas evaporate faster than morning dew.

I’ve created several shortcuts on my phone to record ideas as soon as they arise. I always have an app to dictate my ideas when I can’t type (like while driving).

Capture your ideas.

7. Shamelessly Repurpose Content

This tip is gold.

Great content deserves to be repurposed. Over, and over again.

Think of your content like a Thanksgiving turkey. You don’t just cook it, eat a slice, and toss the rest, right? You make sandwiches, soups, and whatever other turkey-based concoctions you can think of.

The same goes for your content. Cook it once, feast for days.

Now you might be thinking that repurposing content will bore your audience?

No, if you do it right.

Here’s why:

  1. People don’t remember. Seriously, most can’t recall what they had for breakfast. And you’re worried they’ll remember a post from six months ago?

  2. People didn’t see it the first time. Not everyone’s stalking your feed 24/7. (Shocking, I know.)

  3. New followers weren’t here last week. You’re growing, my friend. Don’t rob your new audience of your past brilliance because you’re under the delusion that everyone’s watching your every move.

You’ve invested time and effort into creating something valuable.

Why let it gather digital dust when you could be giving it a second life?

Repurpose your best content every 6 months.

Here are two free courses that will help (feel free to pick one):

FREE Email Course