Struggling to get your content noticed?
I know the gut-wrenching feeling when you pour hours into writing content that almost nobody reads.
After refining my skills and practicing over years, I finally cracked the code to writing content that gets noticed: more traffic, more email subscribers, more income…
And the solution is simpler than you think.
Let’s turn your writing from hidden to exposed.
Write in these embarrassing moments
Emotions are the backdoor to human attention.
We’re often too calm, too collected, and too… careful when we sit down to write.
The result? Content that feels as engaging as watching paint dry. The solution? Write when you feel a strong emotion. Like being upset: That’s when the dam breaks.
Think about the last time you read something that made you stop and think, “This person gets it.” Chances are, it wasn’t a post that hedged its bets. It was something raw, something that had an unmistakable ring of truth to it.
Emotions – especially the messy ones – have a way of cutting through the facade, reaching out and gripping the reader by the collar.
Instead of trying to go into flow, turn on the candles and meditate before sitting at your keyboard. Do it backwards: Capitalize on your next bad day. When you’re in the midst of a cocktail of frustration, write. It’s not about throwing a public tantrum. It’s about honesty. It’s about removing all the barriers.
When you’re upset, your writing is stripped of pretense. It becomes direct, potent, and unapologetically real. It’s like that one friend who tells it like it is, no matter what. That’s the voice that will stand out in a sea of insipid content.
Your readers can handle the truth, especially when it’s dipped in the slightly bitter sauce of reality.
So, next time you’re fuming, channel that into your writing. Draft it in the heat of the moment. Sleep on it, then tweak with a clear head. What you’ll have is content that’s not just noticed, but felt.
Emotions are powerful.
Write like talking around a campfire
Clicked away from an article because it felt like a college lecture? Guilty as charged.
Most content online has the same flavor as bland oatmeal—nutritious, but boring. It’s a stream of facts, figures, and assertions.
But where’s the soul? Where’s the hook? Injecting a story is like tossing a grenade into that blandness—it explodes into something memorable.
When was the last time you found yourself scrolling through social media and a friend’s post stopped you in your tracks? Was it a rant about their day, or was it a story about the day their dog outsmarted them? We’re betting on the dog story.
Why? Because it’s human nature to be drawn to narratives—we live and breathe them.
Your mission (should you choose to accept it), is to add relevant stories to your content. It’s not about keeping an open diary. But illustrate what you’re saying with something personal.
Personally, I thought that my life was boring without anything worthwhile to share.
I didn’t climb Mount Everest. I didn’t save the world from Armageddon. But I have plenty of small stories that happen to me every day that I can weave into my content. Even if you have a boring life, there’s always a story you can use to illustrate the point. (See what I just did?)
Write like a ruthless prosecutor
The internet is full of marketing Pinocchios stretching their tales until their digital noses poke through our screens.
We live in an age where everyone has something to sell, a miracle to tout, or a revolutionary system that’s just shy of turning water into wine.
In a world brimming with exaggeration, proof is your ace in the hole.
It’s the weight of your words that anchors them in reality. You say you’ve helped a thousand clients? Show me the numbers. Claim your method cuts study time in half? Walk me through a case study.
As an example, I recently came up with a simple method to rank on Google’s first page in 48 hours. I added plenty of proofs on my course sales page to show people that I’m legit. (They can also google the keywords I’m showing and find my website on page 1.)
That’s the kind of proof you can’t fool.
This might mean rolling up your sleeves and doing some digging. But this effort? It sets you apart. It’s the difference between “just another one of those guys” and the expert who not only talks the talk but walks the walk.
So, next time you make a claim, ask yourself: “Can I prove this?” If the answer is yes, do it. Your readers will notice—and they’ll remember.
Proofs are powerful.
Shock your audience (for the good)
Ever feel like you’re just echoing what’s already out there?
It’s a common trap: you’re so immersed in your field that everything you produce seems to be just a remix of the same old song.
Everyone in your market is:
– reading the same books,
– watching the same videos,
– and regurgitating the same ideas.
It’s a closed loop, recycling insights until they’re as worn as a favorite pair of jeans. But that’s not how to stand out.
So here’s the escape hatch: consume what your market isn’t.
This doesn’t mean reaching for something wildly off-topic. It’s about cross-pollinating ideas. If you’re in tech, read about psychology. If you’re a marketer, dive into historical biographies.
The goal? Sprinkle fresh perspectives into your field, like an unexpected twist of lime in a classic drink.
This approach does wonders. It breaks the echo chamber and infuses your content with diverse insights that your peers might be missing.
As an example, most content creators hate tech. But I love building systems. I educate myself in this field to “import” tech-knowledge to help creators build systems that save them time. I also enjoy studying history. This sometimes makes me create “WTF” content like this parallel between productivity, Napoleon Bonaparte, or Adolf Hitler.
Here’s an example:
For every book, podcast, or article you consume within your field, consume one more from outside it. It’s not about being different for the sake of it. It’s about being better informed, more well-rounded, and genuinely more interesting.
Expand your horizons. Your content will follow.
Write like a donkey
Memorable writing isn’t about showing how smart you are.
Complexity is the silent killer of interest. Think about it—no one has ever said, “Wow, I love how confusing that was!” Humans are damn lazy. And our brain craves the path of least resistance.
Your content should be as easy to digest as your favorite comfort food. It’s about making the complex accessible, not making the simple complicated.
Take a look at this article. Did I lose you? Or do you still remember what the piece is all about? Hope for the latter.
I use a simple structure and simple words. I didn’t throw away everything I know about each of the topics shared with you. The reason? To keep it simple.
For every idea you want to share ask: “How can I say this simpler?” Aim for the punchiness of a comedian’s one-liner—short, sharp, and to the point.
Clear beats clever.
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