UNCOVER YOUR MOST PROFITABLE
TRAFFIC SOURCES!

Likes,
Subscribers,
& Followers are A TRAP!

Big tech-platforms are not your buddies.

They manipulate you to optimize towards metrics that doesn’t matter: social engagement.

But let me tell you this: Followers, likes, claps don’t pay the bills.

Clients do.

While platforms are great for tapping into a pool of existing audiences… they’re also dangerous to rely on.

This is why I treat big-tech platforms as they deserve to be treated.

They’re nothing else than a way to siphon out their traffic.

Your goal should be to build an asset you own: an email list. Why? Because you can export your email at any time and download a CSV file with all their contact information.

Can you do that on big-tech platforms? Hell, no.

When someone gives you the permission to send emails, you can…

• build a relationship,
• add value,
• and sell your products/services down the road.

On a 30,000 ft view, 100% of my customer journeys look like this:

1. They discover me on a platform
2. They sign up for my emails
3. They buy something

But now comes the REAL question:
Where do my clients come from?

(Remember, I optimize for clients, not for views nor followers!)

Most creators dunno. Or, at best, they’ll tell you their acquisition channel… But what about specifics? They don’t have any clue about what type of content brought in clients.

When you don’t know WHERE your clients came from… then you’re operating based on guesswork.

While people with hundreds of thousands of followers can use guesswork… if you operate on small audiences like me, then you need a system.

You need to know exactly where your clients are coming from.

And then simply work backward to do more of what brought clients in.

Stupid simple, I know.

As an example, I have videos on Youtube with thousands of views… that didn’t bring in a SINGLE customer like this one:

On the flip side, I have Medium articles with only a couple of hundred views… who bought in high-quality customers.

People that I truly enjoy working with.

How was I able to identify that?

With my personalized tracking system.

This system literally “fingerprints” my email subscribers that then turns into paying clients:

Because yes:

You can’t improve what you can’t measure..
And you can’t measure…
if you don’t have a customized tracking system!

Here’s what you need:
When a new lead joins your email list, you want to know exactly where he’s coming from…

This tracking system allows you to go back to every single email on your list and understand where he came from.

As soon as this specific lead purchases something… you can then tie that purchase back to the original traffic source so that you can optimize for what really moves the needle.

As an example, I’ve identified my note-taking articles on Medium as being the MOST profitable. So naturally, I’m doing more of them.

I’ve also identified Youtube videos as the worst performers (even though I crossed 100k views). So naturally, I stopped doing them.

Unless you create your own unique tracking system, you have a MASSIVE blind spot. And you rely on guesswork.

Having this blind spot prevents you from identifying what type of content / which Medium is the best for you.

It prevents you from optimizing towards what really matters.

But creating your own tracking system can be confusing, time-sucking and hard. Especially when you’re busy creating content.

You don’t have the time to figure out all the technical ins and outs on your own…

It took me several YEARS to understand the importance of such a tracking system… and SEVERAL MONTHS to understand how to optimize it.

And here’s the good news:

You don’t need to go through all the hassle by yourself.